'Normal Barbie' for Sale for Pre-Order: Designer Talks Idea Behind Lammily Doll With Acne, Freckles and Stretch Mark Stickers
Nickolay Lamm's "Normal Barbie" is available for pre-order and comes with stickers to add scars, acne and cellulite to the doll.
Dollmaker and Pittsburgh graphic designer told the Washington Post he created the Lammily doll because he wanted to convey the message that "reality can be beautiful."
The "Lammily" is a doll that has the body of an average American woman. Lamm put out the prototype for his accurate Barbie in June 2013 and received enough crowdfunding to bring the doll to market.
Originally, the doll was designed to give girls a scaled model of the average 19-year-old woman with wider hips, fuller legs and darker skin. Now, the stickers will allow customers to add acne, cellulite, stretch marks and more.
A sticker package can be pre-ordered to add and remove freckles, glasses, blushing, adhesive bandages, moles, temporary tattoos, stitches, scrapes and scratches, bruises, casts, scars, mosquito bites, grass and dirt stains.
"When Lammily was initially launched through crowdfunding I read a lot of comments, which suggested that nobody wants toys that are based on reality, that kids want fantasy," Lammily told Yahoo Style. "With these stickers I'm trying my best to show that in the toy world, real life is cool. Yes, it has its ups and downs, it's not perfect, but it's all we have, and it's awesome!"
Lammily has been tested on the target market already. In a video Lamm made, kids reacted positively to his creation. "She's so pretty," "I like her," "she looks like my sister," "she's like a real person" and "I think she's really pretty," were a few of the responses.
Some predicted the Lammily doll would be a teacher, computer scientist or pilot, while they said Barbie might be a surfer, cook, swimming teacher or model.
The doll can be purchased at lammily.com for $25 and the stickers for $6.
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