Disney Theme Parks: Company Considering Price Surge
Going to a Disney Park during the summer has been a classic American past time now for nearly half a century. The parks and resorts are some of the most visited summer time attractions in the world, which includes domestic and foreign travelers.
But this year, the Walt Disney Co. is weighing their options in regards to pricing, according to the LA Times. This scenario would involved a tiered pricing plan, which would charge more during peak times such as Christmas break, spring break and other times during the summer that have been, on average, much busier.
The company went as far as to do a survey online for people that have an annual pass to see what their reactions would be to the new pricing structure. The tiered system could also include lower ticket prices during their slower times.
This system seems like it may only be for single day visitors, for them to buy one of a three-tiered class ticket. It is unclear how it would apply to annual pass holders.
The Gold ticket would be for use everyday of the year, which includes all peak days. The survey listed this ticket at $115.
The Silver ticket could be used during all days except for peak days and other popular holidays when the demand is high for getting into the parks. It would cost $105.
The Bronze ticket would only be able to be used on "off-peak" weekends and would cost $99, which is only $6 cheaper than the Silver.
Admission to Disneyland in California currently costs the fixed price of $99 a day. So in essence, no matter how you look at it, this is a price increase. According to the Orlando Sentinel, the tiered system in the Florida parks would cost even more.
At the Magic Kingdom Park, the Gold would be $125, Silver $115 and Bronze at $105. And the Gold tier would be the only ticket that could get you into the park during July. The current one-day rate there is $100.
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