YouTube Gaming vs. Twitch: Google Unveils new YouTube Gaming App and Website to Compete with Twitch
Google unveiled a new gaming app and website called YouTube Gaming on Friday. The company hopes gamers will make it their go-to destination when looking for gaming information and videos, CNET reports.
YouTube Gaming is a community of players and will focus on video game content. The new app and website will be a direct competitor with Amazon's Twitch, a video game live-streaming site that allows players to broadcast their game playing to the online community.
Companies have made bigger investments in gaming and e-sports, which is the community of competitive gaming. These companies have been competing for younger audiences, and they think that e-sports is the way to do it.
"If you're running around in a horror game and all of sudden there's a gleaming Coke machine, it throws off the narrative," Joost van Dreunen, CEO of game analytics firm SuperData Research said. "But advertisers know their way around sponsoring sports. People who watch sports are comfortable with watching advertisements."
More than 25,000 games will have pages featured on YouTube Gaming, and each game will have its own page. There will be live-streaming capabilities, where players can discuss their favorite games while playing them in front of other viewers. Google plans to make sharing videos easier on YouTube Gaming, and broadcasters will not have to schedule their broadcasts ahead of time any more.
Google said YouTube Gaming will officially debut later this summer in the U.S. and United Kingdom. Users will be able to access the service on the Web, Android devices, iPhones and iPads. Google decided to make the YouTube Gaming announcement prior to next week's Electronic Entertainment Expo in Los Angeles.
Facebook and Amazon, two of Google's main competitors have made big investments in the gaming industry lately. Amazon bought Twitch for $1 billion last September and Facebook spent $2 billion on virtual reality company Oculus.
YouTube Gaming is Google's chance to make a big splash in the gaming industry. Prior to Amazon acquiring Twitch, Google reportedly was trying to purchase it as well, Engadget reports.
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