IBM and Deloitte Get .UNO Extension to Promote Spanish Brand Awareness Online
Another internet domain company has jumped on the opportunity to reach out to a worldwide Spanish-speaking audience: IBM and Deloitte have registered for a .UNO domain for their collaboration Trademark Clearinghouse, a sign that the Hispanic and Latin American-targeted .UNO domain is continuing to gain steam.
Dot Latin LLC is one of the companies behind the creation of the new generic top level domain (gTLD) name extension ".UNO" -- which is part of a growing variety of new domain extensions (suffixes to web addresses like .com, .net, or .UNO) put into existence by the Internet Corporation for Assigned Names and Numbers (ICANN) in an attempt to manage the increasing number of businesses, and web addresses, popping up online. ICANN and its business, nonprofit, and government partners hopes to introduce over 1,500 new domain extensions in total.
Last week, GoDaddy, the small business internet domain registrar best known for its racy Super Bowl ads, jumped on the opportunity to expand into Latin American business online by adding .UNO to its offerings too.
Now IBM and Deloitte -- which run the Trademark Clearing house, a central repository for trademarks that seeks to protect brands in the new gTLD expansion -- have signed up for Trademarkclearinghouse.UNO and TMCH.UNO to promote Spanish brand awareness.
.UNO was created to delegate a Spanish-speaking internet, demarcating a global community of Spanish speaking brands, businesses, and other websites that you can reach that speak to Latino and/or Latin Americans. As Dot Latin LLC CEO Shaul Jolles put it, ".UNO provides an new and unique opportunity for businesses to stand out with a domain that connects them to over 490 million Spanish-speaking people worldwide. Simply put, .UNO = Spanish."