Cable and Internet giant Comcast has rolled out a new test pricing plan for their capped data usage in several Southeastern U.S. markets, and customers are about to get charged more for their usage.

According to The Verge, Comcast is now capping customer's usage to 300GB per month, and if they go over that amount, they will be charged extra.

Of course, that will be disheartening news to customers who use streaming giants like Netflix, iTunes, Amazon, Hulu or gaming platforms.

But here is the part of the story that is even more distressing: This pricing change is not being made due to network congestion. It is simply a way to make more money for the company.

News of this follows a leaked memo by a Comcast employee on Reddit, which detailed how customer service representatives were supposed to handle questions about the added charges.

The Verge reports the new pricing plan for Comcast also allows customers to unlock their data cap by purchasing a plan that charges them $30-35 extra per month. For those who do not want to pay that much extra a month, they are offering an extra 50GB for an extra $10 a month.

But even though Comcast will offer the unlocked plans, those customers paying the extra "unlimited" prices will still be capped at 600GB per month as well. So it appears that the new plans are not unlimited data after all.

This pricing change also seems to coincide with the onslaught of the new 4K Ultra HD technology for video streams, which are much bigger files to stream from content providers like Amazon and Vudu.

In many major markets, Comcast has a Cable and Internet monopoly and can simply make the changes without fear of competition coming in and stealing their customers away with lower prices.