Google, the creator of the world's most popular mobile software, is now reportedly launching its own wireless network that will allow customers make calls, send texts and browse the web on their phones.

Instead of building masts, Google is currently considering buying access to existing 3G and 4G networks at wholesale prices, and resell the connectivity to customers at a reduced rate. Moreover, Google will become a mobile virtual network operator (MVNO), which the company offers mobile service plans using existing networks, similar to Lycamobile that runs on T-Mobile's network.

Any Google-branded mobile network will initially launch in the cities that have Google Fiber. The firm installed its 1000mps Fiber broadband service back in 2011, starting with Kansas City. It then announced the plan to expand the network in 2013 to Austin, Provo, Utah, and several other towns in Missouri and California. 

Google Fiber has been praised for offering high speeds at relatively low prices, starting at $70 a month. The company's wireless plans will remove some of the costs and time spent in setting up its own network, and it will equally benefit from using already established and well-connected networks -- which will help Google to establish itself as an internet service provider.

Customers will be able to even benefit from getting a better deal from Google when phones and plans are purchased together, and they may ultimately benefit from cheaper tariffs. Google has reportedly spoken to Verizon about the plans, after previously discussing it with Sprint.