E-Sports is truly becoming a thriving force in the gaming community and it looks like Electronic Arts is recognizing its merit. The company is taking steps to ensure they're in line with the development of competitive gaming by launching a new division that's dedicated primarily to the sport.

According to an official report on the EA website by CEO Andrew Wilson, the new Competitive Gaming Division (CGD) will be spearheaded by long-time executive Peter Moore as the Executive Vice President and Chief Competition Officer.

Also, part of the efforts of centralizing EA's competitive gaming projects is Todd Sitrin who will be Senior Vice President and GM of the division. Some of the titles targeted to introduce global eSports competitions through the group are "FIFA," "Madden NFL" and "Battlefield," among others.

"We're already very engaged with our development teams around the world to make sure our games have got modes that lend themselves very well to competitive gaming, built-in from the get-go," Moore told IGN in an interview. "Not as something that's put in as an add-on mode or a last-minute afterthought."

There's bound to be changes in the existing franchises and the team acknowledged the importance of developing something the players would commit to.

"There are things you don't need anymore that are going to be replaced by eSports modes," Moore pointed out. "And I'm not saying you're cutting things out of the game. But our dev teams look at engagement every step of the way, and there are things that just don't get played.... The data doesn't lie. So you eliminate that, and you put whatever resources were against that, and put them toward something people are going to engage with."

The EA group have created a number of best-selling games that have done well in different genres, and in the future, there is a good chance the company would create a franchise that's specifically designed for the CGD.

Moore said, "I think there is a huge opportunity to build a game from the ground up that says, 'this game is gonna have five modes, like capture the flag and tower defense.' I don't know, things that people love, we'll figure all that out."

He added, "If you don't have a game that's not tailored for the real, real practitioners at a world class level, I just don't think you get those moment, the moments the [one percent] create that you dream of being able to recreate."