Digital advertisement spending could reach a new peak in 2014 based on latest estimates.

According to eMarketer's estimates on worldwide paid media spending, advertisements on Internet-connected devices such as desktops, laptops, mobile phones, and tablets will hit $137.53 billion. The projected 2014 digital advertisement spending will be an increase of 14.8 percentage points when comparing 2013's $119.84 billion spending.

Ahead of 2014, digital ad spending could reach $204.01 billion, worldwide, which is almost double from 2012's $104.58 ad spending.

When it comes to global regions, North America is expected to continue its digital advertisement spending dominance between 2014 and 2018. A reason for North America's heavy digital advertisement spending is the United States (U.S.). eMarketer noted approximately two in five digital advertising dollars will come from North America in 2014. Digital ad spending in North America is expected to account for 39.1 percent of the total worldwide spending, ahead of Asia-Pacific's 28.6 percent. The Asia-Pacific region's digital ad spending dropped slightly compared to 2013's 29.1 percent. Western Europe accounts for the third-highest digital advertisement spending with 23.2 percent projected in 2014, but the percentage is down from 2013's 24.1 percent.

"While the US is the highest spender on digital media in terms of absolute dollars, it's the UK that sports the highest share of total media spending on digital channels, at 47.5 [percent] expected this year," noted eMarketer. "That compares with 40.1 [percent] in second-place Denmark, 37.5 [percent] in third-place Australia, and 27.9 [percent] in the US."

For 2014, Latin America's digital ad spending ranked fifth behind Central and Eastern Europe, with 3.8 percent and 4 percent, respectively. The Latin American region, however, is estimated to tie Central and Eastern Europe's digital ad spending starting in 2015 with 4 percent each. Projections for 2016's digital ad spending has Latin America topple Central and Eastern Europe with 4.2 percent and 4 percent respectively. With 2016's estimations, eMarketer showed the Latin American region's digital ad spending increasing to 4.6 percent by 2018.

The Middle East and Africa region placed last in digital ad spending since 2012 and are expected to maintain the position by 2018. For 2014, Middle East and Africa are projected to represent 1.4 percent of the worldwide digital advertisement spending.

Overall, the total media advertisement spending is expected to grow but at a "significantly slower pace." By 2018, total media spending is expected to reach $656.3 billion.

eMarketer based its projections according to global and local trends from the economy, population, technology, demographics, and specific countries, to name a few. Data was also analyzed from research firms, governmental agencies, and company and media reports.

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