Titanfall finally hit Microsoft's Xbox 360 this month, but it is still not available via a certain Xbox feature.

Yesterday, EA announced that Titanfall will not be available for download through Games on Demand for Xbox 360.

"After extensive testing, we felt that it simply did not represent the true Titanfall experience and it was decided not to release a Games on Demand version," EA said via its Help page.

EA seemed to be anticipating a bit of player backlash as the company made sure to explain the reason for its, perhaps surprising, decision.

"As we never officially announced that Titanfall would be available via Games on Demand and the option to purchase it that way should have never been offered," EA explained.

The company asked gamers to be open-minded about having Titanfall on discs only.

"We hope players understand this decision was all about quality and making sure you get the best Titanfall experience," EA continued.

Still, some Titanfall gamers have expressed doubt in EA's move.

"I mean I don't really like digital copies of games but some people do," a gamer name Dinostrich commented. "So wouldn't it make sense (if you're a company that wants lots of money) to sell the digital version? [Titanfall] works just fine on the 360 so I don't see the problem. What does, 'it simply did not represent the true Titanfall experience' even mean?"

"There's no reason why Titanfall couldn't be on Xbox 360 games on demand. It's a wonder Don Mattrick isn't still there. Seems like his idea," @gamerswift said via Twitter.

This isn't the first time that Titanfall creators have thought outside the box in an attempt to improve gameplay. At the end of March, Respawn Entertainment announced an update to the game's matchmaking process that aims to better set-up players in battle.

"Searching for teammates and opponents will now sometimes take more time to look for players that are a good skill level match, rather than purely prioritizing speed over quality," Respawn Entertainment announced. "This will give us more time to build better teams and create closer games that are worth staying in for a longer period of time."

This changed Titanfall's previous method of matchmaking, which was based on speed and how rapidly gamers could "get in a lobby and start playing," according to Forbes. Now, rapid team building is second in priority to skill balancing.

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Follow Scharon Harding on Twitter: @SH____4.

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