With the Super Bowl 50 kickoff now just weeks away, the National Football League and the event's broadcaster CBS have announced a new partnership to bring America's biggest sporting event live to Spanish-speaking fans through ESPN Deportes for the first time.

The NFL and CBS have reached an agreement with ESPN Deportes to televise Super Bowl L in Spanish, live from Levi's Stadium in Santa Clara, California. When kickoff begins on Sunday Feb. 7, 2016 at 6 p.m. ET, the live Super Bowl telecast in Spanish will begin, alongside the flagship broadcast from rival media company and short-term partner CBS.

In addition, in the week leading up to the big event, ESPN Deportes will provide comprehensive Super Bowl coverage, as well as a live pregame special at 4:30 p.m. on Super Bowl Sunday and a postgame show.

This is not the first time the Super Bowl has been simulcast in Spanish. Last year's Super Bowl 49 aired on NBC and its Spanish-language station NBC Universo, and in 2014, Fox Deportes also broadcast the game in Spanish.

However, the somewhat rare partnership between CBS and Disney (which owns ESPN) demonstrates how much the NFL and its Super Bowl broadcaster this year value reaching Spanish-speaking fans. And CBS, which does not have its own Spanish-language subsidiary network in-house, needed to reach outside its conglomerate to do it.

"As the broadcaster of Super Bowl 50, it was a priority for us to find a Spanish-language partner to televise this historic broadcast and reach the NFL's Hispanic fan base," said chairman of CBS Sports Sean McManus in a release to Latin Post. "The ESPN Deportes presentation of Super Bowl 50 will be a great complement to our broadcast on CBS."

"We are excited to partner with CBS and ESPN Deportes to broadcast Super Bowl 50 domestically in English and Spanish," said Brian Rolapp, executive VP of Media for the NFL.

Besides providing a way for Spanish-speaking audiences to watch the game, the deal marks a big victory for ESPN Deportes. It will be the first time the channel has access to broadcasting rights for the Super Bowl. It's also the first time in a decade that a Disney-owned media outlet (including ABC channels and ESPN) will be airing the Super Bowl.

"Super Bowl 50 is one of the most anticipated events of the year, and this agreement with CBS and the NFL presents a unique opportunity for ESPN to further connect with the growing U.S. Hispanic NFL fan base," added ESPN Deportes VP of programming Freddy Rolon, "The Super Bowl's golden anniversary is a great addition to our diverse portfolio of events for 2016."

ESPN Deportes already presents Monday Night Football broadcasts in Spanish through the regular NFL season, as well as broadcasting the Wild Card Playoff game and Pro Bowl in Spanish.

The same commentator team for the network's Monday Night Football broadcasts -- Alvaro Martin with the play-by-play, former NFL kicker and Super Bowl champ Raul Allegre with commentary and analysis, and John Sutcliffe reporting from the sidelines -- will team up to call the big game this February.

The game will also air on ESPN Deportes Radio, which has been broadcasting the Super Bowl for the past two years under a separate agreement with the NFL.