The next-gen console war between Microsoft's Xbox One and Sony's PlayStation 4 has leaned entirely in favor of Sony as the company has sold more units than its rival, and more reviews favored its graphics.

Recently, Forbes sat down and talked with Shu Yoshida, Sony president of Worldwide Studios for Sony Computer Entertainment Inc. Yoshida discussed why Sony has been doing much better than Microsoft.

Last week, Yoshida was part of a Q&A at the Computer History Museum where he answered various questions about the success and lifetime of the PlayStation console. The moderator, Mark Cerny, asked Yoshida what Sony's winning formula was, but he didn't want to answer the question. He later told Forbes it was because "it would have been impolite."

Yoshida said that the first reason why Sony has had more success in the current console war is because of its price. The PS4 is set a $399, which makes it a whole $100 cheaper than the Xbox One. During the Xbox 360 and PS3 wars, however, Microsoft marked its product's price at less than Sony's console. Now Sony is using the same strategy and winning.

The second reason, Yoshida boasts, is that the PS4 is technologically better with its processing speed and graphics card performance. He said the PS4 is either better or at least equal to the Xbox One.

"[The Sony PS4] is better for people who care about [console] specifications," Yoshida said.

Yoshida admitted that Sony did not attract enough independent game developers for PS4's predecessor, the PS3, but the company has wised up to their previous faults by including more independent developers with the current console.

Lastly, Yoshida argues that Sony's flagship console, the original PlayStation, made the company a pioneer in the gaming industry and created a legacy since first launching the product in 1994. He said the company has continued to push the limits on gaming technology by also coming out with portable consoles like the PlayStation Vita.

"People like what we're doing from the standpoint of our history," Yoshida said. "So, they have confidence in our games."

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