One of the leading digital measurement and analytics companies in the United States published the top smartphone applications (apps), search engine rankings, and online video content properties for the latest months of 2014.

Smartphone Apps

The top 15 smartphone apps for February were published by comScore with Facebook receiving top marks due to its reach percentage. According to comScore, Facebook had a reach among Apple iOS and Google Android mobile operating systems with 75.7 percent of 100 percent. Google Play ranked second with a 52.1 percent reach ahead of the Google Search mobile app's 49.8 percent. YouTube finished at fourth place with its 48.4 percent reach while Pandora Radio completed the top five with 45 percent.

Other popular apps included Google Apps at eighth place, or 41.3 percent reach, and Twitter at No. 14 due to its 22.7 percent reach.

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Online Video Content Properties

According to comScore, 187.8 million Americans watched 46.6 billion online content videos during March, while the number of video advertisement views hit 28.7 billion.

"A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams," noted comScore. "For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds."

The consortium of Google Sites was the top online video content property in the U.S. with 155.6 million unique views with 11 billion videos viewed. Facebook placed second with 88.4 million unique views and 4.6 billion videos viewed. AOL, Inc. ranked third due to 69.4 million unique views and 1.3 billion videos watched. Other notable online video content properties were Yahoo Sites with 55.7 million unique views and approximately 580 million videos viewed and Amazon Sites' 38 million unique views with 164 million videos watched.

Search Engines

comScore's qSearch analysis revealed Google Sites was also the top search engine among the "explicit core" data. comScore noted "explicit core" searches "excludes contextually driven searches that do not reflect specific user intent to interact with the search results."

Google maintained the top search engine title with an explicit core search share of 67.5 percent, which is unchanged from February's statistics. Microsoft Sites improved by 0.2 percentage points for March, which maintained its second place title with 18.6 percent of the market share. Yahoo Sites ranked third with 10.1 percent, which is a drop of 0.2 percentage points from February's 10.3 percent. Ask Network finished March with 2.5 percent of the search market share, ahead of AOL, Inc.'s 1.3 percent.

According to comScore, 19.4 billion explicit core searches were done in March.

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