More than one-third of registered voters have stated that they will acquire information on 2016 presidential candidates through digital media, according to a new study. With this information, campaign heads will have to direct their focus on a number of platforms to target black and Latino voters.

Based on a report from the Interactive Advertising Bureau, 35 percent of registered voters said that digital media will be their primary source of information regarding 2016 presidential candidates. The report further showed that 61 percent of voters will use digital outlets and television as primary sources of information in choosing among Donald Trump, Hillary Clinton, Ted Cruz, Bernie Sanders and others as the GOP and Democratic primaries draw nearer.

Adweek wrote that the results may prompt campaigners to boost their mobile ad investments to target key demographics like African Americans and Latinos. Sixty-seven percent of Hispanics and 60 percent of African-American voters tend to use their mobile device to visit political websites, compared to 49 percent of voters overall.

"U.S. Hispanic and African-American voters are crucial to candidates, and this research shows that mobile is the best way to reach them," stated Anna Bager, senior vice president and general manager of mobile and video at the IAB.

Bager’s study, titled “The Race for the White House 2016: Registered Voter sand Media and Information During the Primaries,” cited that 28 percent of registered voters shared that they will use social platforms to get information.

Thirty-one percent will read political articles and links shared by their contacts on social media websites. Twenty-five percent found a social media ad about a candidate while 24 percent unfollowed or unfriended a contact due to his or her political comments on social media.

MediaPost said that Latino voters will be important in the outcome of the 2016 presidential race. There are currently 52 million Latinos living in the U.S. with 16.7 million expected to be registered voters. Mobile advertising will be the key to reaching the group, considering how Hispanics are quickly resorting to smartphones to gain online information. In the 2012 presidential election, mobile advertising was important to reach Hispanics and affect votes in key battleground states.

Micro-targeting has become more important at present. There is also a lack of connection between affiliation and political point of view which means that the GOP can reap benefits when advertising to Latinos, highlighting similar conservative values and swaying voters.

More updates and details on campaign strategies for the 2016 presidential election will surface soon.