Jennifer Lopez Partners With StubHub for 'All I Have' Vegas Residency Tour
Jennifer Lopez has partnered with secondary ticket marketplace industry leader StubHub, which will officially sponsor her Las Vegas residency tour at Caesars Entertainment Planet Hollywood.
According to Billboard, in partnership with Lopez and Caesars, StubHub will essentially act as the middleman in providing fans with access to exclusive tickets and promotions for Lopez's "All I Have" tour, which officially kicked off earlier this month to rave reviews.
"For years, StubHub has been dedicated to helping music fans see their favorite artists live and create memorable experiences," said Geoff Lester, head of partnerships and business development for StubHub. "We are pleased to be able to work with Jennifer's team to give them unique access to our very dedicated fan base to promote the residency and any of her projects."
Beyond that, the deal calls for StubHub to offer a selection of premium tickets and VIP experiences to concertgoers. The arrangement will also enable fans to buy and sell "tens of thousands of tickets, whenever they want" through the company's desktop and mobile sites, which support iPhones, iPads, Apple Watches and Android devices.
It's an exciting time for the 46-year-old Lopez, who besides starring on "American Idol" and in "Shades of Blue," is also rumored to be considering teaming up with One Direction band member Liam Payne to produce new music.
According to Gossip Cop, the two recently got together in Los Angeles, and before the meeting had ended, Payne "played her some new music."
Payne recently set up publishing company Hampton Music Limited. When One Direction confirmed the band would be taking a break, he admitted to a British radio station he actually preferred writing music to performing.
"I like writing songs for different artists, and crafting a song is a really beautiful thing to do," he said. "I much prefer doing that sort of thing."
Launched in 2000, StubHub has already secured similar deals with the likes of such heavyweights as Major League Baseball, the National Basketball Association, the National Hockey League, Major League Soccer and the National Collegiate Athletics Association.
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