Mary-Kate and Ashley Olsen have established themselves successfully in the fashion circuit and they're not slowing down any time soon. From business to fashion and back and forth between the two, the famous twins have conquered their own reputations as child stars to rocket to stardom in another prestigious field.

According to The Hollywood Reporter, the Olsen twins are gearing up to launch their first retail store for Elizabeth and James at The Grove in Los Angeles. The clothing line, originally unveiled in 2007, will have 3,000 square feet at their new shop with an array of ready-to-wear, jewelry, accessories, sunglasses and fragrance.

The pair's decision to expand to Los Angeles was a strategic one, but it's also a little bit like a homecoming for the former actresses who has considered the city home for a long time.

"There's so much foot traffic there," Ashley pointed out in an interview from WWD. "We were born and raised in Los Angeles, so for us it's where our customer is."

Venturing into its own retail store is not the only new change for Elizabeth and James recently. According to a report from WWD, the 29-year-old designers also took back the license of the contemporary brand so that it's now designed in-house just like their renowned luxury brand, The Row.

Mary-Kate said that it was the right time for the move adding, "We're very involved with product and very involved with make and quality. It was really important to tell the same story. When you have a brand, it's important that the message is the same."

The first collections of Elizabeth and James in their new house are pre-fall 2016 and fall 2016, and it's going to feature a slightly more expanded line of pieces than loyal fans of the brand are quite used to. From blazers and shirts at the beginning to dresses. Now, Mary-Kate revealed that they're looking into sweaters and a "masculine" direction.

"People will still continue to buy into the dress category because it's safe for them, and we'll slowly be able to trickle in other items and take it from there," she explained. "I think the most important thing was not losing business but maintaining and then growing. Continuing the trust, being able to deliver on time, making sure the product's right and the quality is there."

So far, the Olsen twins' pre-fall work has been received positively by the industry, specifically executives from Net-a-porter, Neiman Marcus and Bloomingdale's.