A trio of Twitter users managed to milk 140 characters for all its worth and translated one particular tweet into a $50,000 windfall, courtesy of snack brand Doritos.

The prize was given to the three most creative social media shoutouts about the crunchy snack. Frito-Lay had announced a Twitter contest, named "Crash the Second Screen," in the run up to Super Bowl 50. It later received 5,500 entries, which was later whittled to the winning trio - text-based, photo-based, and video based - by the company, as per Mashable.

The winning text-based entry is as follows: "My mom packed a bag of doritos with my school lunch every day in 1st-6th grade. I did the math and $50,000 should cover it."

This year is the 10th installation of the long-running contest, which was originally named "Crash the Super Bowl" before the advent of social media. The winner of the video category was going to be showcased during the game. This year, though, the company decided to air two of the top entries in the category. As it happens, 2016 marked the end of the said competition.

Aside from the yearly contest, Doritos' Super Bowl ads manage to put the brand into the spotlight, among many other competitors. The latest one, "Doritos Ultrasound," has caused a stir among pro-abortion advocates as the commercial reportedly "humanized" fetuses, as NARAL pointed out in a tweet.

This prompted some observers to react, with Cal Thomas of WNG.com asking the following: "Just what does that sonogram image show if not a human? It certainly isn't beer, which also occupied expensive commercial time during the game."

Thomas also went on to insinuate that abortion supporters are afraid of the ultrasound "because it shows an image whose humanness cannot be denied."

On the lighter side, Tech Insider focused on the "grossed out" reactions of viewers, noting that some have declared they won't eat the snack again after watching the latest clip.

Some, however, appreciated the concept of the ad, with one tweeting it was one interesting "exit strategy."

Not content on its Super Bowl exposure, the company offered a crunchy idea for Valentine's Day - a delivery of Doritos "roses" for a special someone.

The catch, however, is that this promotional offer only covers Canada. However, one can always attempt a DIY Doritos bouquet in the kitchen, which is what Chicago Tribune contributor Marissa Conrad did.

"Doritos roses are hard to make. I don't recommend it," she concluded. "There are very few chips in the bag that work for the rose shape; if you really want to make a dozen, you'll probably have to buy several bags of chips, and have many leftover chips that you'll eat in one sitting sometime this weekend."