A decade-long ban in China on Western video game consoles will make an exception for Microsoft's Xbox One beginning this September, the company announced Tuesday.

Microsoft partnered with BesTV New Media Co. to bring the console to China, said Yusuf Mehdi, Microsoft's corporate vice president of marketing, strategy and business, in an Xbox Wire post.

"Launching Xbox One in China is a significant milestone for us and for the industry, and it's a step forward in our vision to deliver the best games and entertainment experiences to more fans around the world," Mehdi said.

He also added that the company appointed Enwei Xie to head up Xbox's China division as general manager. Xie has had many years of experience working for the company in China as well as other countries.

According to the post, roughly half a billion individuals play video games in China, which is a massive increase in previous years. In 2013, the gaming industry experienced a 38 percent increase from 2012 as it generated more than $13 billion.

Because of the ban on Western consoles, Chinese gamers have relied mostly on PC, mobile and online platforms.

Mehdi said BesTV is a subsidiary of Shanghai Media Group and one of the leading companies in home entertainment technology. He added that it was the right company to partner with for the Xbox China launch because of its past credentials "of delivering innovative entertainment content."

"Our joint venture is committed to providing opportunities for creators to unleash their imaginations for games, online education and fitness experiences for China and beyond," Mehdi said.

Additionally, the WWE Network announced Wednesday that it is now available on the Xbox One to live stream. Fans of the 24/7 streaming network can purchase a six-month subscription for $9.99 a month, the Wall Street Journal reported.

The monthly subscription to the network provides users access to all WWE programming including all 12 WWE pay-per-view events.

The WWE Network can also be streamed on the Xbox 360 and Sony's PlayStation 3 and 4 consoles, as well as Apple TV and Roku streaming devices, according to the Journal.