Box Office Recap & Analysis 2014: 'Amazing Spider-Man 2' Dominates With $92; Why It Will Fall Short of Other Installments
"The Amazing Spider-Man 2" has topped the box office this weekend but period film "Belle" proved to be the big surprise.
"Spider-Man" opened on par with what pundits expected, as it grossed approximately $92 million. The opening was exactly $30 million higher than the 2012 reboot "The Amazing Spider-Man." It also opened a bit higher than the 2004 "Spider-Man 2" which made $88 million in June. The movie however fell short of "Spider-Man" and "Spider-Man 3," both of which also opened during the first weekend of the summer. The movie also fell short of the recent superhero film "Captain America: The Winter Soldier" which opened with $95 million. "The Amazing Spider-Man 2" has a lot of competition ahead of it and mixed reviews could hurt its coming weeks. The movie has the weakest reviews of any other "Spider-Man" movie. It currently has a 54 percent aggregate score on Rotten Tomatoes and movie only received B+ Cinemascore by the fans. It is unlikely the movie will end up passing the $300 million and it could also be at risk of not topping the 2012 reboot which made $262 million.
In second place, "The Other Woman" made $14.2 million, which was down 42 percent from its opening weekend. The movie has already made $47 million and is likely to end its run between $65-70 million. However, the movie will likely fall short of "Bridesmaids," which opened with similar numbers but ended up making $169 million.
Sony had another hit with "Heaven Is for Real" in its third weekend. The movie fell 39 percent and made $8.7 million. The film has already made $65.6 million domestically and it has become the highest grossing faith based picture of the year. It surpassed "God's Not Dead," which made $55 million.
"Captain America: The Winter Soldier" suffered a 52 percent drop and made $7.7 million. The Marvel flick has already made $237 million but its run is likely to end soon with all the summer blockbusters coming into the marketplace. "Captain America's" drop, however, was not as significant as many believed. Most of the time when a movie of the same genre opens, the movie that is already in the marketplace has a least a 60 percent drop. The 52 percent drop is likely evidence of the holding power and the word of mouth this comic book film has.
"Rio 2" made another $7.6 million and wound up in fifth place. The film passed the $100 million mark on Friday and ended with $106 million over the weekend. The sequel still trails the original 2011 "Rio" and, based on current numbers, it will not reach the $143 million the first installment made.
In its second weekend, "Brick Mansions" had no holding power. The Paul Walker film made $3.5 million and has only brought in $15 million. It is unlikely that "Mansions" will reach $28 million, which is what Relativity reported the budget was.
In art house cinemas, "Fading Gigolo" brought in $508,000 in 110 theaters. The movie has already $1.6 million and Millennium will expand the film over the next weekend.
Meanwhile, "The Railway Man" made $508,000 in 164 theaters. The Weinstein Company-distributed film continues to disappoint and has only made $1.1 million. The Weinstein Company will most likely stop expanding the movie especially since it has two new releases ("The Immigrant," "Tracks") coming in the next few weeks.
Sony Pictures Classics expanded "Only Lovers Left Alive" into 67 theaters and continued to exceed expectations. The film made $243,000 and has already accumulated $836,000 over four weeks.
Fox Searchlight opened "Belle" in four theaters and had the best per theater average of the weekend. The movie made $105,000 for a $26,250 per theater average. The opening weekend is second success for the distributor of the year after the record-breaking run by "The Grand Budapest Hotel." "Belle" benefited from a successful festival run and from great reviews. The movie has a 79 percent aggregate score on Rotten Tomatoes. Fox Searchlight is planning on expanding "Belle" into 50-60 theaters next weekend and hopes for a nationwide release on Memorial Day.
Meanwhile, Focus Features had one of the worst opening weekends with "Walk of Shame." The distributor opened the film in 51 theaters and was only able to bring in $38,000. The company has had an off year with three flops in a row. "Walk of Shame" did not get a big marketing campaign and there were also no reviews before it launched. Interestingly enough, the movie was also released on VOD, a strategy that has never been previous employed by Focus Features. Focus will next release "The Signal" and "Wish I was Here." However, pundits have little hope as they both premiered at Sundance to negative reviews.
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