American toothpaste brand, Colgate has released its first gay-inclusive commercial in Mexico, a country that has been making efforts to provide equal rights for the LGBT community.

The ad, shared on Colgate's Facebook account, features two men moving into their new home. They meet a father and his son who, instead of shunning the couple, welcome the couple and help them move their couch into their apartment.

The company captioned the video with, "There are a lot of moments to be proud, a lot of reasons to smile."

The ad features the hashtag #SmileWithPride, which is not only a reference to showing off your Colgate-clean teeth but also being proud of who you are.

While same sex marriage isn't legal throughout Mexico, it is in a few states and has the support of President Enrique Peña Nieto.

The president has shared his support of legalizing same sex marriage at a national level on his Twitter account.

Check out the commercial here:

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