Toblerone new shape dismays chocolate lovers
Swiss chocolate brand Toblerone has caused outrage by changing its iconic triangular shape on its chocolate bars. Thus, this caused chocolate lovers to be furious, as many of them could not tolerate its new shape. They had blamed Brexit for the alteration of the chocolate's new look and lessened weight.
Despite of the announcement that circulated a month ago about the changes, the changes still didn't sit well with chocolate lovers. On Twitter and Facebook, a lot of people posted complains and blamed Brexit. Gemma Pryor, the head of the external affairs for Britain at Mondelez International, told The New York Times in a report by Time that though it was whimsical and ironical, it would be innate to relate between this and Brexit.
Meanwhile, Toblerone stated on their Facebook page that like many other companies, they had experienced a higher costs for the number of ingredients. It has confirmed that the slit between the segments of the bar would be wider.
It has been cited as well that they would reduce the weight of the 400g bars to 360g, while the 170g would become 150g. The packaging size would remain the same, as affirmed on the company's post.
On the other hand, Mondelez International's spokesman failed to inform the BBC that the changes in weight and form would only affect the UK market, contrary to larger European markets.
Despite that, the spokesman did not miss to size up that the changes made in the chocolate's weight and form was not a consequence of Brexit.
Moreover, people in the UK were unhappy of Toblerone's new shape. They seemed hesitant to embrace its configuration in which the peaks are slimmer and the valleys are larger, according to The Kitchn.
Most of all, what made it more disappointing is that the cost of the bar remained the same, but the weighs lessened. Though chocolate lovers would conceive it the same for it has remained its packaging.
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