Chipotle Short Story Cups: Toni Morrison, Judd Apatow, and Malcolm Gladwell to Be Featured Authors
Chipotle Mexican Grill is embracing on-table entertainment, not with trivia boxes or newspapers, but with short stories, printed on their cups.
Author Jonathan Safran Foer, one of the authors that will have a short story featured on a Chipotle cup, can be at least partially credited for the idea.
One day Foer was sitting at a Chipotle restaurant eating a burrito. He found himself bored, he had nothing to read, nothing to do while he was enjoying his food. He didn't bring a newspaper or a magazine, and he didn't own a smartphone.
Foer sent an e-mail to Chipotle CEO Steve Ellis asking for the company to print these original essays by famous authors on Chipotle bags. Ellis loved the idea.
"We live in a world in which there is shrinking space for literature and writing, and less time than ever for quiet reflection," Foer said in a news release. "The idea of expanding the space and time, of creating a small pocket of thoughtfulness right in the middle of the busy day, was inspiring to me - particularly given the size and diversity of the audience, which is America itself."
Small messages will go on the bags while entire stories will be placed on the drink cups.
Here are the authors that will be featured:
"I selected the writers, and insofar as there was any editing, I did it," Foer said. "I tried to put together a somewhat eclectic group, in terms of styles. I wanted some that were essayistic, some fiction, some things that were funny, and somewhat thought provoking."
What a creative way to encourage reading and to get literature some exposure.
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