This Thursday, sportswear giant Nike will put its HyperAdapt 1.0 on sale, and it's expected to be rare. They are flashy and pricey at USD 720; sneakerheads are sure to hunt in the open for them.

According to Investopedia, there are only two places to purchase the USD 720 self-lacing sneakers - in Nike's New York City stores and on the Nike+ app. Though the price is high, several customers based in New York are expected to afford these sneakers, apart from receiving positive exposure on national television.

For more than a decade, Tiffany Beers, Nike's senior innovator, has been working on the project, which began life as a sketch and concept from legendary Air Jordan designer Tinker Hatfield. Beers said that, this could be an absolute mainstream product, in that they have been tested for running, training, and playing basketball, as reported by Tech Crunch.

The shoes operate on batteries that must be charged for three hours for two weeks of use. The large blue battery lights are on the soles and the five tri-color LEDs are on the rear.

Nike is trying to improve on making the shoes automatically tighten and loosen. There are buttons on the side of the shoe to make fitting adjustments on the shoes.

The shoes may fit anyone well but they might also be on the heavy side, and Nike is trying to work on said weight issue by constructing the top of the midsole system out of the company's proprietary lightweight Flyweave material.

It look like it's the right time for the HyperAdapt 1.0 to make it in for Nike, since it's been losing its spotlight to German rival Adidas as of late.

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