Programmatic advertisement spending is projected to encounter significant growth across Latin America based on new data.

According to Magna Global, via eMarketer, Latin America is set to claim a small share of total programmatic market worldwide with only five percentage points. While the aforementioned percentage puts Latin America ahead of Central and Eastern Europe's three percent, it is a small figure compared to North America's 57 percent, Asia-Pacific's 18 percent, and Western Europe's 16 percent.

Despite the single-digit percent, Latin America will see gains between 2014 and 2018. The International Data Corporation (IDC) reported programmatic advertisement spending will increase by 600 percent during 2015, which equates to approximately $4 million. In comparison to 2014 estimates, the IDC indicated total programmatic ad spending for 2014 to be $600,000.

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The programmatic ad growth won't cease in 2015.

The IDC, via LatinLink, further forecast programmatic buying in Latin America to increase 198 percent in 2016, or $12 million. By 2017, it's projected to grow 136 percent, but despite the percentage growth's decrease, it equates to $27 million. Finally, programmatic ad spending will grow by 98 percent in 2018, or $54 million.

Overall, the next four years will see Latin America's programmatic advertisement spending spike by 8,900 percent.

Brazil has been highlighted for Latin America's programmatic advertising growth. According to eMarketer, citing IDC's "Forward Markets 2013-2018: Moving Direct Ad Sales onto the RTB (real-time bidding) Platform," sponsored by The Trade Desk, Brazil's programmatic ad growth is expected to grow in a similar fashion as the rest of Latin America. Brazil's premium programmatic ad growth is projected at 579.7 percent for 2015 while the rest of Latin America garners 598.9 percent. By 2018, while general Latin America's programmatic advertisement spending growth is projected at 98 percent, Brazil's forecast is a few percentages lower at 93.5 percent, or $55.8 million.

As Latin Post reported, according to IBOPE Media, Brazil encountered a record year in total media advertising revenue with $52.1 billion in 2013. The Latin American country saw an 18.7 percent increase from 2012's $43.9 billion. Broadcast television easily maintained as the top choice for advertisers with $27.6 billion spent, which is an increase from 2012's $23.7 billion. In percentages, media advertisement spending on broadcast television represented 52.9 percent of the market share, which is a drop of 54 percent in 2012. Newspapers were the second popular choice for advertisers with 16.4 percent ahead of PayTV's 7.7 percent. Internet ad buying climbed to fourth place, toppling magazines in the process. Advertisers had spent $3.4 billion on Internet ads.

In comparison to the U.S., it is considered the "most important" market particularly in premium RTB. The U.S. will represent approximately two-thirds of the global programmatic spending by 2018, which is 10 times more than the second-largest market, Japan.

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