Ebuzzing Video Advertising Expands in Latin America; 'Unprecedented Demand' Launches Mexico Office, US Technology

By Michael Oleaga May 20 2014, 14:17 PM EDT

A video advertisement agency that reaches its audience with social media has expanded their footprint in Latin America with a new office in Mexico.

For Ebuzzing, "unprecedented demand" led the video advertisement distributor to strengthen its presence in the region. The United States (U.S.) also felt Ebuzzing's presence as the company launched its Hispanic network. The U.S. launch will target IPs and grant Ebuzzing access to 20.8 million Hispanics. As a result, Latin American publishers can earn more revenue based on the U.S. traffic.

In regards to the new Mexico office, it isn't the first for Ebuzzing's expansion for Latin American publishers.

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The company opened a Miami-based location last September, which served as the main hub for pan-regional and Latin American operations. The company's operations have included campaigns in Argentina, Brazil, Chile, Colombia, Mexico, Panama, Peru, Puerto Rico and Venezuela.

The Latin American operations by Ebuzzing gave the video advertising technology company success in the last six months and without European-based support. The company has maintained the Latin American operations to be fulfilled independently by Ebuzzing's Latin American teams.

"Ebuzzing have been pioneers in video advertising since 2006," Ebuzzing's Latin America General Manager Eric Tourtel said. "Our outstream format proposition is what made the company the leader in Europe and by looking at how the [Latin American] market is responding to our offering I am confident we can achieve our ambitious expansion plan in the region."

For Tourtel, he believes the Mexico office will give Ebuzzing's clients better service as well as increase its publisher network.

With the new office in Mexico, fellow online video advertising company Impaktu's business director, Isela Abarca, will make the jump to oversee Ebuzzing's operations in the country.

"The success the company has enjoyed so far is testimony to Eric and the team's focus to offer valuable online video advertising solutions and deliver clients' campaigns seamlessly," Abarca said in a statement. "My first focus is to develop a strong team who will be similarly dedicated to our Mexico based clients."

With the aim to target Latinos, Ebuzzing has managed to use technology that can identify Spanish-speaking users within the U.S., thus, delivering them Spanish-language advertisements.

According to Ebuzzing, the company has garnered $67.5 million in revenue during 2013, which is an increase of 78 percent from 2012. The video advertising distributor has partnered with Acer, LG, Samsung, to name a few. The company also has offices in New York, London, and elsewhere in Dubai, France, Germany, Italy, Luxembourg, Morocco and Spain.