Apple To Start Manufacturing iPhone SE In India
Earlier this year, Apple's plans to begin manufacturing the iPhones in India went public. The move comes after the country's Prime Minister Narendra Modi's efforts to attract major corporations to begin setting up their plants in India as a part of 'Make in India' move. The Central government in the previous year blocked a move by Apple to sell pre-owned Apple iPhones in India.
The previous month, it was revealed that Apple is finally making plans to begin their manufacturing in India. The Cupertino firm plans to set up a plant in the country's "silicon valley" Bangalore. The city is a major recruitment hub for Apple themselves alongside other top corporations like Microsoft, Linked in, Google and Adobe.
Further details by a Reuters report reveal that Apple's Taiwanese manufacturing partner Wistron Corp will soon begin the process with the primary concentration of assembling iPhone SE. The decision comes amid declining sales for Apple in the Chinese market as local manufacturers continue to dominate.
Additional reasons include Apple will likely seek for tax concessions from the Central Government of India. The following decision by Apple to assemble phones locally for Indian consumers might not see a price reduction likely due to the fact that Apple is still primarily targeting profits. A report from GSMArena highlighted that Apple had managed to sell 2.5million units of iPhones in India itself setting a record for the Indian consumer markets.
However, Apple still leads the premium phone segment in India and ranks 10th in the list of brands sold in the Indian market. With a market share of more than 60%, it's high time for Apple to suit the prices to that of the Indian markets. The move might see a potential increase in the units sold on a daily basis since Apple still remains to be the top choice when it comes to smartphones.
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