Google and Microsoft's Bing have joined to a voluntary code of practice and promised to get serious by cracking down on sites facilitating pirated content and offending that appear on their search engines. The entertainment industry achieved the agreement with the tech giants after the talks brokered by the government.

According to CNBC, Google and Microsoft's Bing will degrade U.K. search results of copyright violation sites. Under the "code of practice", Bing and Google have consented to eliminate its links to violating content from the principal page of results.

Google has indicated that the effort would be given an approach to check on its current anti-piracy efforts were viable, instead of submitting it to adding new measures. Google's search engines, in particular, have conflicted in recent times with the associations that represent to rights holders about how best to talked pirated content.

BBC reported that current anti-piracy measures in the UK incorporate with court ordered sites blocking, efforts to lessen advertising show up on illicit sites and the Get it Right From A Genuine Site education campaign, which urges fans to support innovative procedure.

Both Bing and Google right now permits copyright owners over the globe to make a demand for the removal of a link. It additionally gives a lower positioning to sites that attract significant quantities of such takedown requests.

As indicated by a Microsoft transparency report, Google has brought down 915 million links in the past 12 months taking after requests from copyright holders. While Bing brought down more than 91 million links between January and June 2016.

According to a spokesperson for the firm that Google has been an active accomplice for a long time in the battle against piracy online. The code was agreed on February 9 and will come into constraining quickly, it sets targets for lessening the visibility of violation content in search results by June 1, 2017.

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