If only Elvis was still alive to see her now. Riley Keough, granddaughter of the late rock 'n roll legend, has been in the news quite a bit lately, and her celebrity stock continues to rise this month after starring in a lingerie ad campaign for the Australian clothing company Bonds.

"The granddaughter of Elvis Presley and daughter of Lisa Marie Presley, has been named as ambassador for the Bonds clothing firm's new 'Lacies' collection for the 2013 Australian summer. Riley is the first non-Australian selected to front the Bonds brand, but she has good fashion credentials having previously lent her name to Dolce & Gabbana, Victoria's Secret and has appeared on the cover of Vogue," reports the Daily Mail.

Keough is absolutely stunning in the photographs, showing off curves that many women dream of having. She states that she has a great amount of respect for the clothing company and was excited at the prospect of working with them.

"I love Australians and know about Bonds through my Aussie friends,'' she said, as reported by Australia's Courier-Mail. "When we [Bonds and I] started to talk about working together, [my friends] all told me about Bonds being a great Australian brand and I love how comfortable all the pieces are so I thought it was a great opportunity."

Not only was she excited to represent such a sexy, hip label, but Keough also reports that her experience in front of the camera didn't really feel like work at all. Apparently, everything is much more relaxed down under.

"The Bonds guys were really funny and sweet, keeping my high regard of Australians intact,'' she said. "I don't like when things like this are taken too seriously and aren't any fun, and Australians are good at not doing that, I've found.''

Keough has also been in the news lately as rumors have begun to swirl about a possible romance between her and friend Robert Pattinson. The potential love affair has been made all the more scandalous by virtue of Keough's friendship with Pattinson's ex Kristen Stewart, a friendship that now appears to be over.