Super Bowl 50 Logo 2014: NFL to Deviate From Traditional Roman Numerals for One Season
The NFL announced that they will not use the traditional Roman numerals in the 2016 Super Bowl, which means that the league will use Super Bowl 50, not Super Bowl L.
Jaime Weston, NFL vice president of brand and creative, clarified, though, that the league will only use the standard Arabic numerals for one year, saying that putting just "L" is not very appealing to the eye.
The San Francisco Bay Area Super Bowl Host Committee has been pushing for the change since May, but Weston clarified that they have been thinking about changing it for Super Bowl 50 way back. Weston added that they tried more than 73 versions using "L," but it simply did not work.
"When we developed the Super Bowl XL logo, that was the first time we looked at the letter L," Weston said via ESPN. "Up until that point, we had only worked with X's, V's and I's. And, at that moment, that's when we started to wonder: What will happen when we get to 50?"
The league also released two logos for Super Bowl 50, which is scheduled on Feb. 7, 2016 at the Levi Stadium -- the home of the San Francisco 49ers.
In both logos, the number "50" is in gold font, symbolizing the golden anniversary of the yearly football spectacle, and the location of the game's venue -- the "Golden State".
The regional logo, seen above, features several San Francisco landmarks, including the Levi Stadium, Coit Tower, Transamerica Pyramid, and the Golden Gate Bridge, which can be seen in the background of the number "50." The national logo, on the other hand, features the Lombardi Trophy.
"We think what we have makes a very powerful statement for the NFL brand," Weston said.
The league, which has been using Roman numerals for the Super Bowl since Super Bowl V in 1971, will revert back to the traditional system in Super Bowl LI, which will take place in Houston in 2017.
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