Latina creates a bridge for Latino Entrepreneurs and Online Customers by Creating an Online Marketplace
(Photo : Reuters)

Three years back, the business owner of Shop Latinx had multi-tasked two jobs as a babysitter and as an Uber driver. 

Shop Latinx was established by Brittany Chavez. In 2016, she had constructed the system for Shop Latinx with solving the problems of difficulty in locating native Latino companies on the internet in mind.

Chavez had created the system to recognize Latin Equal Pay Day and to promote Latino-owned companies. 

Shop Latinx is an online market area for the Latin community and is mainly run and operated by those with Latino origins.

The business primarily began as a way to bridge and support Latinos who want to buy online, Latino products from Latino businesses.

Shop Latinx is similar to Etsy. One significant difference between the two is that Shop Latinx is owned by a person of Latino origin.

According to the statement of Britanny Chavez, it is an online market area that offers high standard quality products sold by Latino entrepreneurs.

"With Shop Latinx people are putting money in the pockets of marginalized folks that put great emphasis on their work," said the Latina owner of Shop Latinx.

The idea of the creation of the company popped when the founder of Shop Latinx had noticed the difficulty to find businesses and products from Latino entrepreneurs.

She had mobilized her, then current, job as an Uber driver to advertise and introduce to the public Shop Latinx.

"I was like, 'Well, let me use Uber driving to network with people,' and I started pitching it to people who were willing to hear about my idea," said the Latina founder of Shop Latinx.

After attaining and developing more or less 38,000 followers in the Instagram account of Shop Latinx, she knew that she is ready to start the creation of her business' website.

Based on her opinion it was significant to pilot the website of Shop Latinx on Latina Equal Pay Day because of the background of the company being founded by a Latino and having approximately 85% Latino entrepreneurs selling their products through the platform out of the 900 businesses affiliated with the company.

"Providing that central platform for Latinas to have their work highlighted is very crucial to me and very much a part of Shop Latinx mission," said the founder of Shop Latinx.

"Latina Equal Pay Day is proof of how devalued the work of Latinas is in this country. So it is up to us to be our own advocates," said El Cholo's Kid's owner Daisy Romero as more females of Latin origin are (is) part of the noted groups who are paid less in the country. Each of them earns fifty-four cents for a dollar that white people earn.

"See when people support a Latinx business they support families, people who help their parents, mothers raising children, it's much more than just a purchase, it's a path toward independence and self-sufficiency," said Romero the Latina business owner of El Cholo's Kid which sells products in Shop Latinx. The business sells bags that are handcrafted from recycled materials such as plastic.