Juan Hector is one of the artists who expressed his culture in his new artwork for El Pollo Loco's Latino Heritage project. Hector had contributed his talents by creating a mural painting in the El Pollo Loco on Los Angeles' Alvarado Street.

According to an article published online in September this year, El Pollo Loco, Incorporated (a nationwide leading grilled chicken restaurant franchise chain business)had announced its initiative to express and promote its Latino Heritage and Los Angeles origin by rehabilitating multiple murals all over the Los Angeles region. This is their contribution to the celebration of the Month of Latino Heritage. This showcases their dedication to giving back to the communities in the place where their brand had developed and grown to what it is now in the present.

Los Angeles is one of the largest mural capitals of the entire world. According to some experts, sixty percent of the total number of murals in Los Angeles had disappeared. 

During the celebration of the Hispanic Heritage Month, the El Poco Loco, Inc. had initiated the efforts to revive the dying art form. Their proposed project is to allow the current youths of this generation to experience the beauty of the art of mural paintings.

The El Poco Loco had planned to partner with Warren Brand. Warren Brand is Los Angele's Mural Conservancy board member. The company is looking forward to digitally restore five mural artworks of Hector Rios and Juan Hector Ponce through the implementation of altered reality features.

From September to October, the citizens and tourists of Los Angele who will be walking across 5 different locations where the murals were once stood can be viewed through scanning a code with the Snapchat app. This will allow the visitors of the different locations to view the complete artwork that was once placed on the area before its removal.

According to the President and CEO of El Pollo Loco named Bernard Acoca, the company expresses its pride for the culture and history of its food including the people who make up the company and the city that they call their home. He also said that the Hispanic heritage did not just touch them for a moment but it has been with them ever since. He added to his statement that the Hispanic heritage had significantly influenced them of what they are in the present. It is what guided them to practice values for the overall betterment of the community and all of its customers.

After the digital restoration project of the company for the Latino Heritage Month, the company is currently working on the actual restoration of the mural art in the Los Angeles region.

One of the latest mural restoration project that had been officially available for public viewing is the mural painting made by Juan Hector Ponce next to the first and original location of the El Pollo Loco restaurant franchise in MacArthur Park of Number 503 S. Alvarado Street. The original El Pollo Loca had first served the locals in the area approximately forty years ago. 

The mural painting contains a woman showcasing her culture through a dance performance.