5 Questions to Ask Yourself Before Starting Instagram Marketing
In the world of Instagram marketing, there is no right or wrong way of doing things. Sure, some strategies work better than others, but for the most part you need to make your decisions based on your personal situation, goals, and knowledge and experience.
There are a variety of Instagram marketing questions you can answer to help you better understand your current circumstances, but before you do that you should have a better idea of what you want to accomplish. For example, there is a big difference between a brand that wants to use Instagram as its primary social media platform and one that simply wants to share news an inside view of the company every now and again.
Furthermore, you should do your part in putting your account on the fast track to success. There are many ways of doing so. For instance, you can buy 100 Instagram followers for $2.99 to ensure that your account looks good to everyone who visits it.
Now that you have some of the basics in place, it's time to turn your attention to a variety of Instagram marketing questions. Here are five that you want to touch on early on:
1. Do you have any experience with Instagram marketing or is this your first foray into the platform?
If you have any experience, you can lean back on it while you get up and running. But if you don't, you'll need to learn as you go. Either way, it's critical that you let your experience work in your favor.
For example, if you have made mistakes in the past, you can learn more about them to ensure that you don't go down the same path in the future.
Tip: what worked in the past may not work in the future, and what works in the future may not work right now. So, while you can rely on your experience to a certain degree, you always need to be on your toes about what you are doing.
2. What do you want to accomplish?
It would be nice to have a clear idea of what you want to accomplish on day one of using Instagram, but this may not be the way things work out. You need to adjust your approach every now and again based on where things stand with both your short and long term goals.
It's a mistake to kick off an Instagram marketing plan without goals, as doing so can lead you in circles. You think you are making progress, but in all actuality you're going down the same path time and time again.
Write down your short and long term goals, track your progress, and adjust accordingly. When you build Instagram followers, you'll realize that you are not only on track to reaching your goals, but that you are feeling good about the steps you are taking to get there.
3. What is working for other brands in your space?
You can't follow the leader to the top, but there is nothing wrong with learning more about what others in your space are doing.
If you pick up even a few tips here and there, you'll begin to realize that you can implement them into your day to day marketing strategy.
Tip: if something doesn't work for you, give up on it before you waste too much time. Don't assume that just because something worked for another brand that you can do the same with it. It doesn't always work this way.
4. How much money do you want to spend on Instagram marketing?
There are brands out there that will spend as much money as they can to grow their Instagram account. According to ViralRace, there are also those that don't have any money in their Instagram marketing budget, which means they need to do everything organically for the time being.
Don't assume that the more you spend the more progress you will make. If you know how to use your time wisely, you can use it to your advantage without spending much, if any, money. It's all about how you use the resources that are available to you, and that doesn't always include your budget.
Tip: if you're going to spend money on Instagram marketing, don't get ahead of yourself. It's best to take a slow and steady approach, spending a few dollars here and there before you begin to part with hundreds or thousands. This allows you to get your feet wet, so that you don't spend money that doesn't result in any impact on your brand.
5. Is there help to be had, or will you be doing everything yourself?
Whether or not you tackle the entire Instagram marketing process yourself depends on many factors, including the number of people on your team.
If you have access to others who can assist you, such as those on your marketing team, lean on them as much as you can. With more people contributing, you're in a better position to make progress.
You can also bring in outsiders to assist you, such as a social media consultant or Instagram marketing agency. Either way, you are getting someone extra on your team who is able to provide you with knowledge and expertise.
Tip: be careful about who you hire to assist you with Instagram marketing, as you don't want too many people to have their hands on your project. This can slow you down, which works against you in the long run.
Final Thoughts
So, there you have it. These are the types of Instagram marketing questions you can answer if you are interested in making the most of this social media platform.
There will be other questions that come up along the way, so make sure you are ready to deal with them accordingly.
Do you have any experience with Instagram marketing? If so, what types of questions did you answer early on to get on the right track? Share your personal experiences in the comment section below.
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