Rizos Curls, Your Favorite Latina-Owned Curly Hair Care Is Now Available at Target

Latina-owned Rizos Curls, the hair care brand behind award-winning products promoting hair positivity, has recently partnered with the retail giant Target to help more people celebrate the beauty in their curls.

You can now purchase the cult-favorite products of Rizos Curls - Hydrating Shampoo, Deep Conditioner, Refresh & Detangle Spray, Curl Defining Cream and Rizos Reina Trio Travel Kit - in more than 120 Target stores across the country and also on Target's online shopping platform, target.com.

This first major retail partnership is a huge breakthrough for Rizos Curls' CEO Julissa Prado who founded the brand out of her own pocket two years ago.

"It is truly a dream come true to see Rizos Curls on Target shelves after launching only two years ago. Rizos Curls is a personal labor of love from the formulas I created to pouring my life savings into this company as a completely self-funded and independently owned family business," says Prado.

"It is the Rizos Curls community of more than 191,000 women and men around the world, who propelled our success and grabbed the attention of Target. We are grateful to align ourselves with a retailer who champions our brand mantra of the three C's-Curls, Community and Culture, and we're so excited to now make Rizos Curls more accessible to curly women and men across the country."

The brand itself is a testament to a woman's journey towards success and empowerment and a fulfillment of a genuine desire to lift her Latina sisters and the community as a whole.

From dreaming to create her own brand at a young age, to completing her studies, to hustling in corporate America, and finally becoming an entrepreneur, Prado is the personification of her own brand.

As an Afro-Latina born and raised in the U.S.A., Prado had her own share of struggles. That is why her advocacy even goes beyond her product line.

In fact, Prado launched last year the The Latina Ladder #RizosReinas Tour, which revolved around conversations on self-worth, pursuing one's passion, and becoming an entrepreneur.

"It's funny how the universe will create a reality out of what you convince your mind to believe," explains Prado in an interview with Forbes.

"Even to this day, there are many spaces where I feel intimidated, I don't feel accomplished enough, where I have to go back to that 6 year old Julissa's mantra and give myself my old pep talk. Owning your space is a constant process that never ends."

As you empower yourself, empower your curls! Whether you want to style your hair or let it loose, Rizos Curls has your back! Within two years, Rizos Curls has gained a global following of more than 200,000 followers on social media and has gained clientele from over 57 countries.

To shop your favorite Rizos Curls products, visit a Target branch near you or check out their official website.

You can also visit Rizos Curls' official website www.RizosCurls.com and follow Rizos Curls on Instagram at @RizosCurls, on Facebook at Rizos Curls and YouTube at Rizos Curls.

You can also join discussions on hair positivity on social media by searching #RizosCurlsatTarget.