How to Get More Dental Clients

You're a successful dentist. You've been in the industry for a while now, but it seems like you are losing clients, or not getting many new ones.

It's easy to get complacent when you do the same thing day-in and day-out, but you always want to increase your patient load, not decrease it. Now it's time to take a look at your business and see what you could be doing better.

Be the Best Dentist

Are your patients coming back to see you? If they are, that's great; you're doing things right. However, if you haven't seen some for a while, chances are something's gone wrong. It may not be you. It's possible your competition may have offered them something better.

If the problem is you, then it's time to take a look at your practice and its services and make sure you're doing everything right to ensure they keep coming back. It's not unusual these days to ask customers to complete a satisfaction survey.

Client surveys are easy to generate and usually only take a few minutes of their time to complete. This information is invaluable to you and will immediately highlight what, if anything, needs to change.

The Competition

Do you know what the dentist down the road is doing? Any business owner needs to be aware of what their competitors are up to. One of the fastest ways to lose clients isn't because you're necessarily doing anything wrong. It could be that your competition is doing something different, which seems better.

Take a look at their websites, ensure that there are no special offers or promotions that are enticing patients away from you. If there are, then match, or better them. Go ahead and steal your own clients back.

Online Presence

Speaking of the internet, how's your website doing? Your online presence is necessary to bring in new clients. If your website looks like every other dentist's, then you're in trouble. It's time to update your place on the world wide web.

If you're not sure how to do that, get in touch with an expert. Make sure you employ a company that can specialize in dental SEO writing. They'll update your site with content that gets you more hits, and that leads to more clients.

Referral and Bonus Program

One of the most effective and cheapest forms of advertising is word-of-mouth. If your current clients love coming to see you, then they'll tell their friends. Why not benefit your existing customer base by offering them rewards for referring their family friends.

Rewards don't need to be too costly, perhaps a discount on a small range of services, or even a free cleaning or scaling. The business of a new client will be worth the cost spent on the existing customer.

Another way to keep your existing clients coming back is to offer them a bonus program. As an example, for every ten visits get a minor service for free. Loyalty rewards are big incentives to keep your customers returning to see you.

Dental Practice Health Check

Now that you've done your own health check on your practice, you can identify why you may have lost customers. Be sure that you're offering your best possible service for every client.

Check out what your competition is doing and always try to stay three steps ahead of them. Make sure your online presence is current and unique, that's a sure-fire way to bring in more patients.

Try rewarding your current customers with a referral program when they bring their family and friends to your clinic or a bonus offer for visiting regularly.