It's ‘International Have a Coke Day' | One Mexican Town Has More Access to Coca-Cola Than Water
If the mere thought of the 'National Have a Coke Day' today makes you want to sing, you are not alone. The 'I'd Like to Teach the World to Sing,' song was accompanied the dazzling hilltop commercial of Coke with the words, "I'd like to buy the world a Coke," as well as the words, "It's the real thing," added for it to make Coke's enduring and haunting synthesis.
This said song was recorded innumerable times from the time it was written in 1971. Started over 125 years ago as a medicinal elixir considered as "cocaine-fueled," Coke ultimately transformed into a non-narcotic beverage of choice for the so-called "baby-boomers" coming from the 60s decade.
As the Coca-Cola grew, it added more varieties and flavors of its original Coke. Presently it continues to be pertinent as the largest firm in the whole world that offers a soft drink.
In addition, the company has also expanded its extraordinarily American taste into the largest developing markets of the world, to turn into a global label. This is what the company calls "commercial diplomacy."
Therefore, once you begin humming and eventually singing the lyrics of the song you recall from this hit song of Coke in the early 70s, know that even those around the globe are singing along with you, but maybe, in their native language.
Coke Is Everywhere in One Mexican Town, and so Is Diabetes
Maria del Carman Abadia may have lived in one of the rainiest regions of Mexico, mainly in San Cristobal de las Casas. Still, ironically, as reported in the New York Times, "she has running water just once every two days.
When the water drops from her tap, she described, it is heavily chlorinated and not potable. Essentially, drinkable water is progressively is rare in San Cristobal de las Casas, a scenic town in the Chiapas's southern state where some communities have a supply of running water only a few times each week.
In addition, a lot of households here are obligated to buy additional water supply from tanker trucks. As a result, instead, a lot of residents drink Coke, which a local bottling plant produces. This beverage is easy to find than the bottled water, not to mention, nearly as cheap as water.
In a nation that's one of the top sugary beverages consumers of the world, Chiapas is considered "a Champ."
More so, the San Cristobal de las Casas residents, as well as those in the luxurious highlands that develop in the city, consume the said sweet drinks more than two liters or an equivalent of over half a gallon each day.
Impact on Public Health
The impact of a more abundant consumption of Coke than water has undeniably been disturbing. According to health reports, "The death rate from diabetes in Chiapas" rose 30 percent from 2013 to 2016," and the illness is currently the second-leading cause of fatality in the state, next to heart disease.
To date, diabetes in Chiapas has been claiming over 3,000 lives each year. Additionally, 35-year-old Abadia, a security guard who also struggled with diabetes and obesity like her parents.
According to a 33-year-old doctor, Vicente Vaqueiros, whose clinic is located at San Juan Chamula, said health workers struggle to combat the swell in diabetes.
The doctor recalled, when he was a kid, "and used to come here," Chamula was an isolated town and did not have any access to processed food.
Now, he continued, kids are seen drinking Coke instead of water. At present, Vaqueiros said diabetes occurs in adults although, he sees it happening next in kids, and this could be very overwhelming.
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