Bad Bunny, Romeo Santos, Daddy Yankee Win Big at 2020 ASCAP Latin Awards
Bad Bunny, Romeo Santos and Daddy Yankee are among the many winners of the American Society of Composers, Authors and Publishers (ASCAP) Awards of Latin Music 2020 as announced on Tuesday.
Bad Bunny was named Songwriter of the Year, Romeo Santos won Songwriter/Artist of the Year, and Daddy Yankee's song "Con Calma," featuring Canadian rapper Snow, won the Song of the Year award.
Universal Music Publishing also won the award for Publisher of the Year and Kobalt Songs Music Publishing was hailed Independent Publisher of the Year, an article from Milenio said.
The winners of the 2020 ASCAP Latin Awards have been announced online without an in-person event, according to Billboard.
From Tuesday until Thursday, exclusive photos and videos from the top Latin music stars, songwriters, producers, and publishers will be rolled out to the public through Instagram, Twitter and Facebook, the Variety reported.
The three-day event will be hosted by Greeicy Rendón. Performances and appearances from artists will also be held for the virtual events.
ASCAP will also have virtual chats with Alexandra Lioutikoff, head of Universal Group for Latin America and the United States. Billboard's Leila Cobo will also be there.
Grammy winner and two-time ASCAP Songwriter of the Year Claudie Brant will also be part of the event, joined by Loren Media, owner of Guerrera Marketing & PR. They will talk about Brant's life and career in music.
The virtual events can be streamed on ASCAP's website. The full list of winners can be found on the site too.
The Rise of Latin Music
In the mid-2000s, the rise of Puerto Rican artists likes Daddy Yankee was a sign that Latin music can succeed without the need to translate into English, the Consequence of Sound reported.
The music genre made future stars, thanks to Luis Fonsi and Daddy Yankee's worldwide No. 1 "Despacito."
Latinx artists are getting known all over the globe, led by Puerto Rican Bad Bunny and his new version of "I Like It Like That" that topped the Hot 100 chart.
Latin music keeps on catching the notice of many as its artists are getting known all over Latin America and the U.S. with different types of music.
Getting Heard All Over the World
ASCAP President Paul Williams spoke in a kick off video to thank the artists for their work in music.
"Latin music - your music - is one of the most popular in the world. This is because their rhythms, their passion, honesty, and deep love for their traditions and the gift of breaking barriers speak to all of us equally - no matter what language we speak," Williams said.
He sent his best wishes to the winners and wished for their safety during the pandemic.
In May, ASCAP said it will honor the artists of the most famous music last year by doing four online events for the first time.
The ASCAP Pop Music Awards was held then from June 17 to 19 and the Screen Awards from June 23 to 25. The Rhythm & Soul Awards will be held on July 15 to 17.
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