Oprah Winfrey is apologizing for the uproar and media attention stirred by her revelation of a racism incident at a Swiss handbag store last month.

In a sit down interview with Entertainment Tonight's Nancy O'Dell, Oprah revealed that while in Switzerland, she had been a victim of racism.

"Winfrey tells O'Dell that while in Zurich for Tina Turner's wedding she left the hotel to go shopping by herself and was denied service when the clerk assumed that Winfrey wouldn't be able to afford the bag she was asking to see," ET News wrote.

Yahoo! also noted that the sales assistant at the Zurich luxury store refused to show the "Queen of Talk" a Tom Ford handbag because it was "too expensive" for her, and instead suggested cheaper items.

Comically, aside from the store clerk not recognizing one of the biggest icons on television, the price tag of the bag in question was just $38,100. While this may seem like a large amount for the most of us, for Winfrey -- Forbe's World's Most Powerful Celebrity and one of the biggest earners on TV last year ($77 million) -- it may not be such a big amount. Many have since shouted racism at the Swiss store, identified by CNN as Trois Pommes in Zurich.

Now, Oprah is apologizing for the negative media attention her story has garnered against the store and the country.

"I think that incident in Switzerland was just an incident in Switzerland. I'm really sorry that it got blown up. I purposely did not mention the name of the store. I'm sorry that I said it was Switzerland," she told reporters at the Los Angeles Premiere of Lee Daniel's The Butler. "I was just referencing it as an example of being in a place where people don't expect that you would be able to be there."

Oprah also added that Switzerland should not be asked to apologize to the media mogul.

"It's not an indictment against the country or even that store. It was just, you know, one person who didn't want to offer me the opportunity to see the bag. So no apology necessary from the country, from Switzerland," she explained. However, she also noted that everyone must have the right to shop anyway they want to without being judged.

"You should be able to go into a store looking like whatever you look like and say 'I would like to see this'."

The owner of the Trois Pommes store, Trudie Goetz, said it was just a misunderstanding, noting that the store will never tolerate racism.

"This has nothing to do with racism. I am here for everyone and the customer is king," Goetz told Yahoo!.