Slideshow VS Marketing Video for Product Videos

Gone are the days when we consulted our friends and relatives to know the pros and cons of products to buy. We are in a phase where online content is our best informational friend. Video content is the most popular content that helps every user of the internet. Whether it is about buying a new product, analyzing any facts, or finding any products and services, videos have made our work easier.

When it comes to product marketing, slideshow, and marketing video is the most popular tool the marketers choose. Slideshow, also known as the slide presentation, is the series of photos, information, texts displayed as slides (one after another). Whether it is the photo slideshow or a video slideshow, it is the best marketing tool. With the slideshow maker, you can make a cool slideshow that is equally engaging at the same time.

The steps to make a top-notch slideshow is effortless. Just follow these steps, and your appealing slideshow is ready to drive the attention of the users.

• Firstly, pick the slideshow theme which you want for your product. Themes and templates are available as per the occasion, festival, or event which you want to highlight.

• Once you choose the template, choose the photos, and upload them. The sequence of photos that you upload gets arranged automatically.

• After selecting the photos, add a pinch of personalization to it. Generally, customizations include background music, texts, fonts, color patterns, animations, GIFs, and many more.

• Finally, all the settings are complete, and you are ready to share it with the target audience.

A marketing video is entirely different from the slideshow. In the slideshow, a series of photos or video clips combine with pleasant music and theme. A marketing video is the video clip revealing a story behind the brand exposure. The rate is higher as the marketers incur expenses on the real shooting. It depicts a story of product promotion.

In recent years, these two mediums are gaining popularity. If you have a low budget, a slideshow is the best option for you. However, a marketing video can bring a boosting ROI to you. Before you choose any option, be static to your aim and plan it accordingly. Without proper demand and user requirement criteria, you mail to target the audience, no matter how engaging the video is. To know in detail, let's take a look at the benefits of slideshow and marketing video.

Benefits of slideshow for a product video

• Customization is easy: A well-presented video enhances a brand reputation. Although it is easy to use different colors and fonts, a slight browser variation might not prompt the users towards your video. Irrespective of the browser or bandwidth, it is wise to include such templates and themes that the users intend to see. Customization is far easier in a slideshow and it depends on you how you make it enriching.

• Easy to grasp: Lengthy Blogs are boring to read. Moreover, there are chances when users may fail to understand the complex ideas behind the blogs. In a slideshow video, viewers don't need to scroll down.

• Capture the leading factors: The professional tools use leads to make your video presentation stunning. Leads convert the normal video into a high-quality video, thereby enhancing the conversion rates.

Whether it is a small or large-scale business, video content is the best way to boost sales. Product marketing videos hover around the features, benefits, range, and types of products and services a business offers.

Here are the benefits of a product marketing video:

• Connects you with your audience: Video bridges the gap between who you are and what you say. It is, precisely, designed to build trust that allows the viewers to know about your brand conveniently.

• The gold mine of SEO: Video content is the most effective SEO tool that boosts likes, backlinks, and drives organic traffic towards the site. Google considers this during ranking.

• Improves information retention: The facts that we hear or view retains for a longer time in one's mind. Along with the sound effects, relevant images, and templates last longer, building brand loyalty.

Slideshow VS marketing video: Which is better?

Both slideshow and marketing videos promote sales and attract consumers towards a brand. But, there are certain factors which differentiate one from another. Check out the differences between a slideshow and product marketing videos:

• Costing: As compared to the slideshow, product marketing videos cost higher. Marketing videos include several shots with necessary customizations that tend to increase the overall costing.

• SEO perspective: Marketing videos are a better option than a slideshow to gain higher ranking and boost traffic drive. Although it is time-consuming to create stunning videos, it creates a human connection. Moreover, it is easy to optimize the video according to the types of users.

• Professionalism: Including professional photos is the best way to optimize a slideshow for a product video. Along with the prolific images, choose background music wisely. It should connect the viewers accordingly. Product marketing videos should reveal the essential features and benefits that attract consumers.

• Texts: Slideshows look amazing only when you add necessary subtitles with it. Fonts and texts in marketing videos also matter a lot to explain the product features vividly. Video styles in both marketing videos vary in terms of color, theme, and templates.

Conclusion

It is crucial to know the pros and cons of each video marketing style. Compare the cost and choose the one that suits your product well. The opening section of any video should have a visual hook. It will prompt the users to watch the entire content without stopping or switching to the next video.

One of the biggest limitations of the video is that if users fail to find it engaging, they will quickly switch to another video. Whether it is the slideshow or a product marketing video, make sure it contains all good and essential features to impact a large section of viewers. Analyze what the users want and frame the video content accordingly.