Top Translation Trends For 2020 That You Can't Ignore

The translation industry is on the rise, thanks to the increasing demand for translation services. Whether you are looking forward to publishing your research paper in a foreign language or just pushing a marketing campaign outside the boundaries of your own country, you will need translation services. It is imperative to cultivate the text in the right way for staying relevant and passing on the information in the right manner. It wasn't very easy for firms to go international in the past. Now, because of an increase in globalization, the scope of certified translation services has increased as well.

It is an exciting time for the translation industry and there are many perks for people who are looking forward to making a career in translation. But, just like all the industries out there, even the translation industry has gone through many changes. This is what has given birth to new trends that have taken over the already used approaches. If you are looking forward to staying relevant in the translation industry or want to know whether your translation service provider is updated, here we have a list of top translation trends of 2020.

Post-editing and machine translation

Machine translation is no more a new kid on the block as it is being used in the translation industry for more than 60 years now. However, machine translation has been adopted as an integral part of the translation process as recent as a couple of years back. This is mainly because of the influx of neural machine translation. This is one of the few artificial intelligence applications that has its own pitfall but looking at the rising trend of such type of technologically advanced application means that it is here to stay.

The same reason can justify the proliferation of post-editing machine translation services that are being used for offering quick, accurate, and economical certified translation services. You should know that the global market for machine learning is going to grow to $980 billion dollars by the end of 2020 and that's why its application in the translation industry is no surprise.

Transcreation

Another trend that you will need to keep a tab on is transcreation in the translation industry. You can say that this trend is still not the largest part of the translation industry but the speed of its growth is phenomenal and shouldn't be overlooked. One of the main reasons behind the rise of transcreation is that more and more firms out there are understanding the value of reaching international clients in the right manner.

Transcreation involves both creative writing and localization. As a translator, you will need to adapt to the entire marketing campaign or document so that you can make the target audience feel that the marketing campaign or document has been written in the native language itself. The same approach can be used in legal translation services as well. The use of machine translation and transcreation will take the translation services to another level.

Mandarin translation

Translating documents to and from Mandarin is nothing new for the translation industry but nowadays, its importance has increased significantly. China opened its gate for foreign trade in the year 1979 and since then, the investment in the Chinese market has been increasing at breakneck speed. You will be surprised to know that currently, China is one of the fastest-growing economies of the world and there are positive chances that you might end up doing some kind of business with China in the future.

China is also the world's largest manufacturer and since partnering with China means getting things done in an economical manner, you will never have to agonize over your decision to do business with them. And, this is where the translation services come into perspective. Just like the Japanese language, the Chinese language is also considered difficult but if you are planning to do business with China then you will need English to Chinese or Chinese to English translation services.

The B-word

It doesn't matter which type of business you are doing or at which scale you are running your firm, if you are connected with the European countries for doing business then you can never get away from Brexit. You should know that Brexit is the withdrawal of the United Kingdom from the European countries and in addition to impacting the international business, it will also have a huge impact on the translation service industry. The exit of the United Kingdom will lead to many legal changes and this is when the demand for legal translation services will increase by many folds.

Since firms are very much concerned about the legal documents, they will always choose the best translation services for doing the job. Legal translation services don't only require the knowledge of the native language but it requires a good hold on the legal aspect of the businesses as well.

Video translation and subtitling

Video content is now one of the most enticing and used content on digital platforms and this will give rise to a new form of translation that is being called video translation. According to Cisco, around 80% of the traffic on the digital platform will come from videos and this simply means that the demand for translation videos will increase in the year 2020. You can take the example of Facebook where more than 85% of the videos are played without any sound and this is why subtitles for such videos are important for the users.

It will require a translator to master subtitle tools and they will also need to keep the tone and the voice of the original video in mind while providing video translation services.

As you can see, there are many trends that are going to become a new normal for the translation industry in the future. There are translation companies out there like The Spanish Group that are already making the most of these trends and streamlining their translation services. If you want to stay relevant in the translation industry then you will also need to do the same.

Author Bio:

Evie Mills is an Outreach Specialist at Anoodigital.com. She is also passionate about writing. Her key areas of interest are a lifestyle, business, technology and home decor. In her free time, she loves listening to music and play with her cute dog.