The Election Day this year is believed to be a significant year for Latino voters, so who they will likely vote between President Donald Trump and Joe Biden could make a difference.

President Donald Trump delivers remarks during a Latinos For Trump campaign event at the Trump National Doral resort in Doral
U.S. President Donald Trump delivers remarks during a Latinos For Trump campaign event at the Trump National Doral Miami resort in Doral, Florida, U.S., September 25, 2020. REUTERS/Tom Brenner

According to The Atlantic, the growing power of the Latino voters has been seen for 30 years now.

Political consultants believe in the next presidential election, the growing number of Latino voters in the U.S. will sway outcomes.

Many believe Latinos, specifically Latino men, can keep Trump in office after the following election.

There is reason to believe this as a key segment of Trump's supporters come from the Latino community. Cubans and younger U.S.-born Mexican Americans are shown to support the GOP in large numbers.

New York Times added that Hispanic men are the most enduring of the president's supporters. The main reason for this is Trump's "macho appeal", the report said.

He has also been persistent in courting Latino evangelicals all over the country.

Trump may be lagging behind in national polls, but it shows that the president is faring better with Latino voters than in 2016, said Vanity Fair.

Trump Cultivates Strong Latino Voter Outreach

Trump has cultivated a strong Latino-focused campaign but this has also been pushed by the largely passive approach the Democrats have towards Latinos.

Unlike Trump, doing active movement in persuading Latinos, Joe Biden focused on Black voters, moderates and older white voters.

According to Stephanie Valencia of research hub EquisLab, Latinos were "put on the back burner."

Democrats also grew more confident that Latinos will stay loyal to them.

Latino Voters Trust Trump's Economic Decisions

Despite controversial issues on the president's anti-immigrant rhetoric, Latinos are welcome to put the words aside.

They seem consistent in rating Trump highly when it comes to economic issues.

Pew Research Center showed that 44% of Latinos believe Trump can make good decisions when it comes to the economy.

The confidence in the economy is somewhat high enough that they are willing to look past the rhetoric.

Geraldo Cadava, a History professor at Northwestern University told Vanity Fair that these are the issues that matter most to Latinos.

As he pointed out, economy is where people talk about rising rates of home ownership, rising family incomes and low rates of unemployment.

"Their argument is that those are the things at the end of the day that matter," Cadava said.

In addition to that, amid the racial protests happening in 2020, Latinos remain unfazed.

Chuck Rocha said Latinos don't really "think of themselves primarily as people of color."

They are also one of the groups that can be "susceptible to messaging on law and order" as they live in rough neighborhoods.

Both presidential candidates are aware they need to turn out and win a big part of the Latino electorate.

For Trump, this means getting the turnout for the 30% of Latino voters that identify as Republicans.

As per a report from Spectrum News 1, his campaign has spent nearly five million on TV ads and hundreds of thousands in radio and digital advertising.

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