Is it worth investing in a mobile application? The statistics show that more and more activities are performed on a smartphone or tablet. By providing customers with a dedicated solution for our business in the form of a mobile application, we can easily increase sales and attract new customers.

How can a software house help to attract new customers?

As the latest studies show, almost 3 billion people in the world use a smartphone every day. Therefore, it is no surprise that the market for games and mobile applications is constantly growing. The average American citizen checks his or her smartphone every 12 minutes on average, and 10% of all users can even check it several times within that period. In 2020 alone, mobile apps generated revenue of 189 billion dollars. In total, mobile apps have been downloaded more than 200 billion times, and every year analysts predict that this value will grow.

When deciding to introduce a mobile application to your business, it is worth using a professional development studio. A software house offering custom mobile app development will help you plan, design and launch the service on the market. Dedicated mobile application means increased sales, reduced costs and more possibilities to customize the offer to a specific user.

If you run an online store, thanks to the mobile application, you can reach a wider number of customers by offering special promotional codes, sending pop-up messages or organizing large sales on mobile devices only. In case of a start-up, it is worth determining the purpose and value that the mobile application will provide users with. Depending on whether it will educate, help solve problems, play videos or encourage physical activity, you should focus on the appropriate UI/UX design.

A dedicated mobile application for business should be available on as many mobile devices as possible. This means that it should be optimized for both iOS (iPhone, iPad) and Android, which includes 75% of all smartphones and tablets on the market. It is also worth thinking about the implementation of AR (augmented reality), where the market is not yet saturated. This way business will stand out from the competition, and users will be able to check the display of products in real time before buying them (via IKEA).

What does the process of creating a mobile application look like?

Creating a mobile application consists of several necessary steps. Regardless of its size or scale, you should start with a consultation. Each project starts with an idea with specific solutions to be named. It is worth using the help of an experienced developer studio, which will provide you with proven concepts. Then there is the phase of creating UX prototypes, i.e. designing a mock-up, which will present the most important functions. Developing applications with a framework will make it easier to arrange the most important elements and achieve the desired result. Only then is it possible to combine UX and UI to create a graphic layer consisting of a template, navigation or main buttons or animation. If the mobile application is to be launched in a highly competitive industry, it is worth spending a little more time on design - the more intuitive the interface, the greater the chance to win new customers.

With a precise idea, implemented UX solutions and assigned UI layer, it is possible to proceed to the development phase, i.e. adding all functions step by step. In the meantime it is important to react to the dynamically changing market situation and respond to the latest user needs. If the functionality of the mobile application is already specified, the testing phase starts, in which all bugs are caught and fixed so that they will not be included in the official release. The last stage is distribution, i.e. placing the application in the Play Store or App Store and collecting feedback from users.

In which industries are mobile applications gaining popularity?

Mobile applications can help in any industry. In healthcare, they allow diagnosis and control of health through sugar measurement, heart rate diary or physical activity analysis. In manufacturing companies, they allow remote control of devices as well as monitoring the process. Educational applications for language learning, where knowledge and tutoring can be accessed at any time of day and night, are becoming increasingly popular. Whereas in the commercial and e-commerce environment, the development of mobile applications dedicated to individual stores allows to attract new customers through a convenient shopping cart, purchase history and receipt list in one place.