Three notable people had reason to drop the "Fifty Shades of Grey" title in various forms of media this week.

First up: Stephen Colbert. The "The Colbert Report" host continued his war on Amazon, which he started via his Comedy Central show on June 4 because he "found out it's deterring customers from buying books from Stephen Colbert," according to Deadline. Colbert hopes that by bashing Amazon on his show and urging people to by the Hachette-published book "California" by Edan Lepucki from Powell's Books, he will help Hachette win a favorable contract from Amazon.

On June 12, Colbert used E.L. James' New York Times bestselling novel (and soon-to-be movie) to illustrate his opinion on Amazon.

"Because of Amazon's scorched-earth tactics, more people are getting screwed than in 'Fifty Shades of Grey,'" he said.

James seemed to appreciate the nod from Colbert as well as one from Jamie McGuire, author of fellow New York Times bestseller "Beautiful Disaster," as she retweeted a tweet about it on her Twitter page Friday.

"@E_L_James You are on The Colbert Report again! I think he has a crush on you. @StephenAtHome," McGuire said.

The thrd notable person to talk "Fifty Shades of Grey" this week was Duncan Clark, Universal Studios' international distribution president. He briefly talked about the book and its upcoming movie adaptation ahead of the CineEurope festival, where the executive is scheduled to make a speech.

"The books are an enormous asset, and we are seeing an incredible response whenever any of our publicity or promotional materials are exposed," he said in an interview with The Hollywood Reporter.

Clark also spoke about challenges in the movie industry, which will surely affect the "Fifty Shades of Grey" movie.

"The advance of China is the biggest change," he said. "Not so long ago, you would have looked at the U.K., Germany and Japan as your big markets outside North America. Now it would be China. Universal is going to open an office in Beijing at some point during the late summer."

"Fifty Shades of Grey" hits theaters Feb. 13, 2015.

Watch Colbert talk "Fifty Shades of Grey" below:

Follow Scharon Harding on Twitter: @ScharHar.

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