The Importance of Branding And How It Can Supercharge Your Business

If we take a look at the definition of branding, we understand that it is a marketing practice in which companies pick out a name, symbol or design that can be easily recognized as belonging to the company. This will help users identify a product or service and put it aside from the rest.

Branding is very important as it not only helps your business make a memorable impression, but it also allows clients to know exactly what to expect from your company.

If we say Apple, we bet that you can immediately get a taste of the company's values, quality and style, right?

A brand can be developed through advertising, customer service, promotional merchandise, reputation, logo and pretty much everything that everyone does in your company. Together, they all create a feeling, an image and an impression of your brand in the eyes of the outsiders.

There are 5 very important reasons why you should put more emphasis on branding and we are going to go through each of them right now so that you can supercharge your business and stand out from your competitors!

1. Branding will increase your business value

You read that right. When wishing to generate future business as well as a strongly established presence on the market, branding can increase the value of a business by offering the company more leverage. This will definitely make it a more appealing investment opportunity!

2. Branding will improve your employee's pride and satisfaction

An employee who is happy and proud of his job will bring in so much value! A motivated employee will keep doing his best work and the performance of the team will skyrocket.

Working for a brand that has a great reputation and a strong name will make the job more satisfying. Brand your office and make employees have a sense of belonging to the company and see your business grow like never before!

3. Great branding generates new customers

Powerful branding usually means that there is a positive impression of the company amongst consumers. This means that they will be more likely to do business with you once they get familiar with the brand and trust what's behind it. Word of mouth will definitely be the company's most effective advertising technique, as people tend to trust other's opinion more than an ad they see on the internet. Make sure people say great things about your business and sales will start flowing in!

4. Branding will get you recognition

Another great reason why branding should be on your top list priority is the fact that it will get you the recognition you've always been looking for. Your brand's name, logo and color palette must be easily recognizable so that it will easily stick in your clients' minds. This is exactly why a professional logo design should be powerful and memorable, making an impression at first glance.

5. Branding will support advertising efforts

Advertising is a part of branding and it will directly reflect the brand's desired image. Techniques such as the use of promotional products from trusted, established companies make it easy to create an appealing strategy that will match your branding goals.

In short, these are the 5 most important reasons why you should focus on a high-quality branding strategy. Don't go cheap on it and don't rush it. However, an important question pops up: how do you pick a great brand name for your business? A name that will stand for everything the company represents, be easy to remember and yet make a great impression?

It seems as if we're asking for a lot from just one name, don't we? However, there is no need to worry too much about it as there are numerous things that will help you pick the perfect name for your brand.

How to choose the right name for your brand?

First things first, you need to write down exactly what you want your brand's name to show. Write down your brand's vision, values and best qualities to get a general image that will further be transformed into a catchy name.

When picking a name, make sure you keep it short as data suggests that the most common name length is ~12 characters. Moreover, make it easy to type, pronounce and remember, as the easier the name is, the easier it will be for users to remember, find, and share you. Oh and, stay away from hyphens and numbers, for the same reasons.

Step up your game by integrating a relevant keyword and you'll achieve amazing results. If you can keep it short, easy to remember yet still include a relevant keyword then you've hit the jackpot.

If all of this sounds a bit complicated, confusing and hard to start with, we have a tool for you that will save you a lot of trouble. There's an amazing business name generator from Wix that will really help you out. This tool is easy and intuitive to use and it will offer you valuable feedback and inspiration that may help you wrap things up and get the best brand name ever.

Simply type in a word and the Wix brand name generator will come up with a few ideas for your business.

Once again, we wish to highlight the importance of choosing a brand name for your business. This word that you pick today will benefit or damage your activity in the future, so make sure you choose it wisely. However, with tools such as the online brand name generator from Wix, we trust that you will easily find the right name for your business.