How Does The Cultural Environment Affect International Marketing Activities?
How Does The Cultural Environment Affect International Marketing Activities?

As time and age progress, there has been more and more diversity in businesses. People from all around the world, of different cultures and ethics, qualify to work under a single organisation. Small and big companies alike have been displaying qualified diverse teams that are the core behind their success.

Rules and regulations that show appreciation and acceptance towards every religion and culture preserve your credibility and allow your employees to work and bond.

Here are the rules that will help your company embrace diversity and break cultural barriers.

Elements Of Culture That Make An Impact On The Workplace

  • Beliefs

  • Religion

  • Values

  • Ethics

  • Economic point of view

  • Political sub-standards of culture

  • Customs activities like clothing and traditional holidays

  • The cultural imposition on Government and Law

  • Trading methods

  • Language preference

Don't Let Language Become A Barrier - Communicate.

Although people globally consider English the universal language to communicate, there can be a change in tone of voice that effectively alternates any individual's message.

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Educate your team to approach each individual's utterness with an open and curious mind. It will help them bond over cultural borders and work as one.

Implication Of Courtesy And Decorum Towards Religion

You should respect each employee's religion, cultural and social norms; it creates a much more workable atmosphere. Whether big or small, international marketing companies acquire a good reputation by being cooperative to a fault.

Customs; Food Habits, Traditional Holidays, Punctuality

Different business norms are widely accepted and implemented across every part of Earth. So even if you're planning a singular approach to your company's methods, it must correspond to each worker's cultural norms.

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Should You Consider The Perspective Of Different Geographic Regions On Punctuality?

You can associate a single timetable with punctuality in the workplace, keeping in mind that most people from other countries have different perspectives of being on time. In many areas of the world, it's acceptable to be late for business meetings.

However, to appreciate culture, you must devise ways to ensure that the respective custom has no link to the employee's behaviour or preference.

Why Is It Important To Respect Religion In A WorkPlace?

There are social norms maintained in each country that the inhabitants carry wherever they work or live. These arise from their religious practises. For instance, some countries practice religions that let them pursue a particular type of dress code.

Ignoring it will not be an exception for most people. You must respect each individual's religious holidays; it's essential to provide concession from work to show your decorum towards the issue.

Why Is It Necessary To Provide Availability Of All Kinds Of Food?

People from various religions, like Muslims, disapprove of eating pork or drinking alcohol, and Hindus avoid eating any meat for their faith. Hence, it's mandatory to provide all kinds of food as an act of consideration towards your workers.