Google's Android One to Bring Affordable Smartphones Worldwide
Google wants everyone to have everything -- at least everything Google. The Mountain View-based search giant announced Wednesday in its Google I/O keynote address that it is launching a program called Android One to help manufacturers around the world create budget smartphones.
It's simple: Manufacturers just have to follow Google's directions. Google's engineers will design the phones, and manufacturers will use those blueprints and save on research and development. The results should be identical to the blueprints.
Heavy hitters like Samsung and HTC have the pockets to constantly churn out game-changers, but they're usually too expensive for consumers in developing countries. Cheaper smartphones have been getting technologically better in recent years, and many are finding success among budget-minded consumers. Google wants to expand -- no, explode -- that trend by taking the laborious and financially taxing R&D out of the equation.
Google's main market is developing countries. The search giant is choosing to focus on markets like India instead of the United States or Europe. And Indian smartphone manufacturers Karbonn, Micromax and Spice are buying in. Google's Sundar Pichai showed off a Micromax Android One device onstage. The smartphone has a 4.5-inch display, dual-SIM and SD card slots, and FM radio all for the low price of $100.
But is Android One the right approach to bringing affordable, disruptive technology to developing nations? Initially it may seem so -- what could be wrong with giving more people access to the plethora of services and information on our collective Web? If enough developers buy in, Android One should help a lot. But it also means a lot of infrastructure will be tied to Google.
Manufacturers such as Samsung have already expressed their displeasure with Google's dominance over Android. As smaller manufacturers join the Android club, they too might want a little more freedom, especially with apps.
But what could go wrong? That question won't be answerable for quite a few years. The wireless market is changing, and the only strength behind programs like Android One will be in how many companies buy in.
What do you think about Android One? Let us know in the comments section below.
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