GoPro, the company known for its cameras that allow extreme athletes, active individuals and more to capture videos, went public Thursday morning. 

GoPro's initial public offering (IPO) means investors can take advantage of the popular technology company. The company is listed on the NASDAQ stock exchange.

Opening at $28.65 Thursday morning after the company's late Wednesday IPO, the stock has surged up to as high as $33.00. GoPro raised $427.2 million after offering 17.8 million class A shares. From there, 8.9 million shares were offered up to the public, and the rest were offered by stockholders selling their shares.

The IPO was led by JPMorgan, Citigroup and Barclays.

GoPro cameras are popuar among bikers and sports enthusiasts who often attach the cameras to their helmets or bikes. Cameras are priced between $200 and $400 and are available at small retail stores as well as large companies like Amazon and Wal-Mart.

GoPro cameras were the No. 1 selling camcorders in the U.S. by sales and units in 2013, the IPO prospectus says.

With Wednesday's IPO, GoPro's offering is the largest consumer-electronics IPO since Duracell went public in 1991 with a $433 million offering according to data provider Dealogic.

IPOs of companies that solely deal in consumer electronics have been rare recently, as private buyouts, like Apple's recent deal with headphone maker Beats, are much more common. The last major electronics company to go public was another headphone maker, Skullcandy Inc., which had a $189 million IPO in 2011, according to Dealogic.

Investors say that most gadgets are made by big companies like Apple and Samsung, which leaves little room for upstarts and smaller companies, like GoPro. Additionally, smartphones have mostly replaced the need for many of these devices like cameras, voice recorders and camcorders.

"Over time, even though it looks like they have a great product now, it looks like a commoditized hardware vendor," Paul Meeks, a technology analyst at Saturna Capital, which oversees $4 billion told the Wall Street Journal. "I just don't know, over time, if it can't be copied by Apple and Samsung and the like." A GoPro spokesman declined to comment. 

Last year, GoPro's profit jumped 88 percent to $61 million and revenue climbed 87 percent to $986 million.

GoPro was founded by Nicholas Woodman in 2004.