Image by talha khalil from Pixabay
talha khalil from Pixabay

In this blog post, you'll learn some strategies that will make your email marketing campaign a success.

The financial services sector is rapidly evolving, and if you don't keep up, you'll lose out to the cutthroat competition. That's why you need a surefire way to not only expand your audience but also turn it into loyal customers. What better way to do that than email marketing?

Email marketing is a nifty advertising tool you can use to increase your sales by sending out targeted and personalized emails to your potential clients and advertising your services as a lifesaver for them. It's not as simple as it sounds, though. Companies often get carried away and send too many emails, which annoys customers and pushes them away. Here's what you need to do to set up a successful email marketing campaign.

Craft onboarding emails that stand out

How often do you subscribe to newsletters? Rarely, right? Most such emails end up in the trash or spam folders. People are just too lazy to sift through walls of boring texts. That's why your emails should hook the reader at first glance and leave a lasting first impression.

To start, keep your email simple and uncluttered. Instead of writing a wall of text, give your audience just the right amount of information it needs. Doing that can be tricky because there's always a looming temptation to start advertising your services right away. Doing that will make you fall on deaf ears.

Instead, focus on your audience's pain points. Do they find it difficult to manage personal finances? Are they tired of managing payroll on Excel? Tell them you can relate to them before offering help. Personalizing emails should be the foundation of your email marketing campaign because they have a 75% higher CTR (click-through rate) and increase the chances of a sale by 56%.

Sprinkle in visual aesthetics

Finance is known for being infamously bland, which makes advertising your financial services even more difficult. Crafting an email that clicks with your audience needs much more than just personalized and easy-to-digest information. Without good visuals, your email is as good as dead.

Adding color not only amplifies the impact of your message but also breathes life into dull and stale financial services, making them exciting for the average joe. Studies show that colors have a powerful psychological impact on buying decisions. On average, colorful ads receive 42% more traction, and most of the buyer's opinion about a product depends on what color it's associated with.

Graphics are equally as important as colors. They divide and organize information, making your content easier to consume. Adding graphics can be a lot of work, though. If you're not a digital artist, you can use these financial services flyer templates to make your email marketing more engaging.

Apart from using a preset template, you can also customize it using a digital flyer maker. In my email marketing campaign, I used PosterMyWall's flyer maker and found that it had just the right flyer templates I needed for my campaign.

Take interactivity to the next level

While colors and graphics can make your emails stand out, they might still not be enough to get clicks from your audience. Adding interactive videos can take your email marketing campaign to the next level. Research shows that adding brief and interactive videos can increase click rates by 300%.

A 2015 survey revealed that 91% of buyers prefer visual and interactive content. That's because watching a brief video is easier than reading text. Although videos make your emails snackable, they require much more effort, and there's always a risk of poor content development.

Content development isn't a straightforward process and involves trial and error. That's why so many B2B marketers waste resources on ineffective content management. Before you go down this road, look at some email marketing success stories within your industry to understand what levers you need to pull to make your email marketing successful. This article discusses real-life stories of how a business increased its social engagement.

Harness the power of social media

Social media marketing is an entirely different ballgame than email marketing. However, if you combine the two, you'll get a powerful and dynamic duo that can do wonders for your business.

In email marketing, your audience is limited and only consists of people who have entrusted you with their email addresses. With social media platforms like Facebook, Instagram, or Twitter, however, you can reach out to a much larger audience. The only problem is you won't have your followers' email addresses. So, if your social media account gets deleted tomorrow, you'll end up at square one and lose your entire audience, which is exactly what happened to MailerLite.

The trick here is to use social media to funnel new subscribers into your email marketing campaign. As a result, your audience and subscribers will keep growing organically. How to manage your social media presence is another subject altogether, but if you're just starting out, consider using templates for Instagram, Facebook, Tumblr, Twitter, and much more.

Final thoughts

Running an email marketing campaign for your financial services business is no walk in the park. Before you plunge into action, consider consulting a digital marketing specialist who can help you set up concrete milestones for your campaign. Alternatively, you can outsource your campaign to a digital marketing agency, as I did.

I've been using PosterMyWall's streamlined email campaign for my financial services business for over two years. I was skeptical at first but my doubts were cleared up when I used its free plan, which allowed me to send up to 100 emails a day and use tons of flyer and poster templates for my campaign.

Keep in mind, though, that your success depends on how well you can connect with your audience. Every business is different and there's no one-size-fits-all solution. You'll have to tailor emails to your audience and experiment with some designs to know what works for you.