In the era of digitalization, el auge del comercio electrónico (the rise of e-commerce) is remolding the worldwide retail scenario. Every local merchant, from Los Angeles to Miami, feels the pressure of this expansive digital wave. With major online behemoths taking the lion's share of the market, the little players often find themselves at a crossroads: adapt or perish. 

This month, NRS, National Retail Solutions, announces a transformative initiative to help keep our local family-owned retailers and bodegas in business. Retailers in the NRS e-commerce program can now enhance their digital presence by offering customers the convenience of online shopping complemented by free, unlimited delivery for the retailers where the customers pay an app delivery fee and a service fee for delivery convenience. This is achieved by integrating popular delivery service partners, including DoorDash, Uber, Point Pickup, and Relay, into their framework, specifically through the NRS store website and the BR Club shopping app. 

This is huge! Friends of bodega owners, etc., spread the word. This is the service we have been waiting for, something to help our local family-owned retailers and bodegas maintain a competitive edge in the face of overwhelming efforts to squish our small businesses. As we all know, our bodegas offer traditional foods and ingredients that may not be widely available in larger grocery stores. But more importantly, they are part of the social fabric, a place to gather with friends and neighbors. Since the pandemic, we have seen more and more of our small businesses close.  NRS, has a deep understanding of these market dynamics. They've observed the challenges of their retailer partners and responded in kind. The answer? An initiative that allows small and medium retailers to bridge the digital gap without compromising their identity or profits. 

Elie Y. Katz, CEO of NRS, passionately remarked, "Ofrecer entrega sin costo adicional para nuestros minoristas es otra manera de ayudarles a triunfar en un mundo dominado por grandes competidores en línea" (Offering delivery at no additional cost to our retailers is another way of helping them thrive in a world dominated by big online competitors). In layman's terms, where other e-commerce platforms might drain retailers with delivery charges amounting to as much as 30%, NRS is shifting the balance of power. 

For the consumer, the landscape is equally rosy. While they incur a nominal app delivery fee and service charge, the integration with the BR Club assures them of in-store prices, making the entire shopping experience más económico y conveniente (more economical and convenient).

In this age of digital dominance, the NRS e-commerce program stands tall as a lighthouse for retailers. It represents hope, opportunity, and, most importantly, a future where every retailer, irrespective of their size, can not only survive but thrive.