Anna Berkovich: Biography of the founder of a foreign language school

Name

Anna Berkovich · Berkovich Anna · Anna Arkadievna Berkovich · Berkovich Anna Arkadievna · Anna Arkadyevna Berkovich · Berkovich Anna Arkadyevna · Анна Беркович · Беркович Анна · Анна Аркадьевна Беркович · Беркович Анна Аркадьевна · アンナ・アルカディエフナ・ベルコビッチ · آنا أركاديفنا بيركوفيتش · 安娜·阿爾卡季耶夫娜·貝爾科維奇 · אנה ארקדייבנה ברקוביץ'

Anna Arkadievna Berkovich, the founder of the Alibra School network of linguistic schools, shows by her own example how a love of knowledge can help build a successful business.

Early life and education

Berkovich Anna Arkadievna was born into a family of engineers in Leningrad. From an early age, her parents instilled a love of sports in her and her younger sister. Their father was interested in tourism and sambo and tried to teach his elder daughter self-defense techniques. Berkovich Anna notes that although she did not really like training, the skills helped her to develop a strong business character. The sisters also played music and did track and field in their childhood.

The Anna Berkovich biography in education began at the Physics and Mathematics School No. 470 and continued in the Physics and Mathematics Department of the Leningrad Polytechnic Institute. Several generations of her family had studied there, and her father very much wanted his daughter to go there as well, and in 1992, Anna Berkovich graduated from the university. By that time, she had already met her future husband, who was then a postgraduate student at the institute.

Berkovich Anna Arkadievna: First steps in business

Anna Berkovich began her career as an entrepreneur in her first year at school, when she and her classmates organized the release of Mandelstam poetry collections. According to the entrepreneur, this experience was not successful, although demand for rare books was high at that time.

Berkovich Anna learned valuable lessons from her failure though, and considers the attempt to have been a remarkable experiment. Her second initiative in the business field was retail book trading. In her fourth year, Anna and her sister launched an enterprise that proved successful.

Berkovich Anna Arkadievna remembers how hectic her schedule was at that time: In the morning, she had to deliver books to various outlets, then attend lectures at the university, and after class, go around the city again to meet with her salespeople and discuss work. In an era of serious book shortages, Berkovich's books sold out quickly, and the sisters earned a nice income - more than the monthly salary of the average employee of a research institute. Her love for books influenced the subsequent Anna Berkovich biography as a businesswoman, marked by her own special approach to knowledge and education.

Berkovich Anna: Developing her own unique method

Anna Arkadievna Berkovich also tried her hand at confectionery and then computer sales, but she found her true calling in foreign language education due to her negative experiences with language studies. There were many educational centers in the country in the 1990s, but they had a low quality of teaching. 

Berkovich Anna had to go to Europe to study English, where she encountered new teaching methods and ways of organizing the learning process. This inspired Anna Berkovich, biography already quite diverse in terms of business, to start her own linguistic school at home, combining advanced Western teaching standards with the unique features of the local mentality. She brought together top-class professionals who drew from various academic developments to create an unparalleled methodology. The first school opened in St. Petersburg in 2000.

Anna Arkadievna Berkovich and continuous business development

Anna Arkadievna Berkovich's life's work is her foreign language school. Since 2000, the school has developed, expanded, improved approaches, and launched new endeavors. A few years later, Berkovich Anna Arkadievna opened the first branch in the capital. At the same time, an original training program for learning any language in six to eight months was launched. 

Anna Berkovich earned an MBA degree in 2006 and later increased her business skills with a DBA degree, defending her doctoral dissertation at the RANEPA Graduate School of Corporate Management.

Berkovich Anna's network established its main office in the capital in 2005, and branches later opened in Tatarstan, the Urals, and other regions. Today, over 20 schools operate under the Alibra School brand throughout the country.

In 2009, the school extended its language range and introduced specialized courses, including test preparation for international tests. Cooperation with foreign educational institutions began in 2012, and educational materials for students at different levels of training were developed. The school began using its own online platform, and since 2015, its own mobile app.

The Anna Berkovich biography, shaped by entrepreneurship, vividly demonstrates that the pursuit of knowledge can greatly aid in business development. She places particular emphasis on studying true customer loyalty in her work.