"Know your stuff: Read, stay current, and experiment. SEO techniques change every day. If you fall behind, you may be giving bad advice to clients and hurting their business. So know your stuff! Treat it as a career and not a job." — Bruce Clay, president and founder of Bruce Clay Inc. and "Father of SEO."

Search engine optimization (SEO) is one of the most comprehensive marketing strategies today to bring traffic to a website.

In fact, neglecting SEO means denying your website or blog a fighting chance in the search results.

Why? For a website to be visible at the top of the search results among millions of results, it's not just happenstance; the website needs to put in place a solid SEO program.

That said, not all SEO programs are created equal. When companies invest in cheap SEO, for instance, they risk losing visibility and revenue—often having to pay more to a reputable SEO agency to fix the problems that were created.

So, how can you ensure that you implement strategic and ethical SEO tactics? The answer is investing in competent SEO firms with a team of technical experts.

The Solution to Your SEO Problems: Bruce Clay Inc.

When big brands and small businesses alike are looking for the best in SEO services, many turn to Bruce Clay Inc. (BCI), founded and run by Bruce, also known as the "Father of SEO."

BCI's Team of Experts

Bruce Clay Inc. differentiates itself by the people it hires.

The experts on Bruce's team have no less than ten years of experience in their fields. Contrast this with many other SEO agencies that largely hire junior professionals to work on client accounts.

Having a team of technical experts ensures that every BCI client gets the best and most experienced marketing professionals, with the wisdom and skill sets that can only come with 10+ years of perfecting a craft.

Because SEO is not a core competency of most businesses, hiring professionals to help increase visibility in search results is critical.

Hiring an SEO expert has many benefits, not the least of which include:

  • Deep website analysis

  • Help during site redesigns

  • Competitive keyword research

  • Staying on top of Google's changing algorithm

  • Technical SEO assistance

Deep Website Analysis

Deep analysis is the holy grail of the right kind of SEO.

Understanding the reason behind a drop in traffic, for instance, requires a comprehensive analysis beyond what many diagnostic tools are able to do.

A complete review of the website and page-by-page analysis by an SEO expert can uncover the problems that are hindering a site's ability to rank.

Help During Site Redesigns

Redesigning a website can be an exciting time, but it can cost you more than the redesign itself.

That is because altering a website without the guidance of an SEO expert can cause long-term drops in organic traffic. Then, companies have to hire SEO experts to try and fix the issues.

However, when you hire an SEO expert to be involved in a site redesign, you can mitigate the negative consequences.

Competitive Keyword Research

Keywords are the queries that your target audience uses when it searches for what you have to offer.

So identifying the right keywords and then building up your SEO content strategy around them is absolutely crucial to have a chance at competing in the search results.

With the guidance of well-versed SEO experts who are skilled at SEO keyword and content strategies, it is possible to gain an edge in the competitive SEO landscape.           

Staying on Top of Google's Changing Algorithm

Google makes thousands of changes to Google Search each year. This constant change can throw businesses into a loop, as you need to continually monitor changes, analyze them, and then respond with your SEO strategy.

Hiring a skilled SEO team can save companies time, as these experts already stay on the cutting edge of search.

Technical SEO Assistance

Technical SEO is a subset of SEO that not every agency offers.

Technical SEO inspects websites on a deeper level and includes things like a technical SEO audit, analyzing the site's HTML code, ensuring that it performs well for user experience, SEO-friendly information architecture, and much, much more.

A Team of Experts Is a Gamechanger

It is clear that a team of experts makes the recipe perfect for the first-page ranking of any website.

They can make the right strategies and help advance your reach, leaving your work half-done. BCI precisely offers this to increase the reach of its clients by a significant magnitude.

With professional help in website redesign, keyword search, and more, any business can thrive and make its mark in the changing SEO landscape.

Visit the company's website to learn more about Bruce Clay Inc. and find out more tips from the "Father of SEO."