After she recently launched her very first iOS game, Kim Kardashian's empire only seems to get even bigger.

"Kim Kardashian: Hollywood" allows avatars to meet and hang out with the animated reality star as she assists on shopping trips and nights out. It also styles characters for photo shoots. It is free to download, and users can pay while playing to become more famous from the E-list to the A-list.

Since its release on June 25, the high-rated game has peeked at the second most-downloaded free game in Apple's U.S. App Store and currently is the third most-downloaded free game, according to Bloomberg News. Also, the shares of the game's creator Glu Mobile Inc. have gone up 42 percent.

According to Bloomberg, it is already estimated that the 33-year-old's game app will earn $200 million in revenue this year.

"There's no such thing as bad publicity, right?" said industry trend analyst Douglas Creutz from Cowen & Co. "Obviously, Kim Kardashian's brand has driven people to download the game. But at this point, the game has taken on a life of its own."

The "Keeping Up With the Kardashians" star is beyond happy about the app's unexpected success.

"This project has been an amazing experience," she told E! News. "I'm so excited that people are enjoying the game! I partnered last year with a fantastic company called Glu Mobile to create what is now the No. 3 Free and No. 5 Grossing game on the Apple App Store. We collaborated on every aspect of the game's design details and continue to do so with the updates we are bringing out.

"I love that fans are constantly telling me on social media their favorite parts of the game and even offering suggestions," she said. "We're working really hard to integrate fan feedback and we've already added one of my favorite vacation spots to the game! There's so much more to come, including plenty of cute new looks and exotic locations."